Connect with customers and improve data accuracy across your messaging channels. You can now guide users with call-to-action URLs, showcase products in catalogs, and process payments in Brazil on WhatsApp. Additionally, get cleaner metrics with SMS bot-click detection, and consistently share contact details via Virtual Contact Files (VCF).
Where: These changes apply to Marketing Cloud Engagement Corporate and Enterprise editions.
Guide Customers with Call-to-Action URLs
Easily direct your users to relevant resources by including a Call-to-Action URL in your WhatsApp messages. A marketer defines the button text and a specific URL to provide users with a clear next step.
SEE ALSO | Salesforce Help: Add Call-to-Action URLs
Drive Sales with Single and Multi-Catalog Messages
Make it easier for customers to purchase items by sending single or multi-product catalog messages directly through WhatsApp. Marketers can configure Multi-Product Templates that display up to 30 products organized in 10 sections, linking directly to your catalog and product IDs.
SEE ALSO | Salesforce Help: Send Catalog Messages
Send Payment Options in WhatsApp (Brazil Only)
WhatsApp payment message templates now support sending payment options to customers in Brazil. Configure up to two payment methods, including Pix, Boleto, or Payment Links. This message template is currently available only for Brazil.
SEE ALSO | Salesforce Help: Send Payment Options Messages
Optimize Marketing Message Delivery with MM Lite
Unified Messaging customers can now maximize the effectiveness of WhatsApp marketing initiatives with Marketing Messages Lite (MM Lite). These optimizations for outbound marketing template messages are provided by Meta to achieve up to 5% better delivery rates and potentially higher return on ad spend.
SEE ALSO | Salesforce Help: Enable MMLite in WhatsApp
Enhance Contact Saving with Virtual Contact File Support
Make it easy for your subscribers to save your business contact information instantly. Marketers can now upload Virtual Contact File (VCF) contact cards in Content Builder and send them as MMS attachments through MobileConnect and Journey Builder.
SEE ALSO | Salesforce Help: Supported File Types
Measure Accurate SMS Engagement with Bot-Click Detection
The MobileConnect SMS Link Clicks report now shows total clicks and human-validated clicks. Assess the true engagement of your SMS campaigns with automatic bot-click detection, providing reliable human-validated clicks metrics. Make data-driven decisions and design campaign activities based on verified clicks.
SEE ALSO | Salesforce Help: SMS Link Clicks Report