Level up your connected Account Engagement content with Marketing Cloud Next. Distributed Marketing and Alerts shares marketing-approved templates with Salesforce Platform users, while Engagement Studio now offers steps that trigger SMS and WhatsApp sends through On-Demand Flows.
Where: This change applies to Salesforce Enterprise and Unlimited editions with Marketing Cloud Next for Account Engagement.
Build Email Templates for Non-Marketing Users
Distributed Marketing and Alerts is a platform-based feature that functions similarly to Sales Emails and Alerts. Orgs with Marketing Cloud Next for Account Engagement can try it out after an admin enables the feature and adds the required Lightning web components to record pages.
SEE ALSO | Salesforce Help: Distributed Marketing and Alerts Overview
SEE ALSO | Salesforce Help: Set Up Distributed Marketing and Alerts
Send SMS and WhatsApp Messages in Engagement Studio
Upgrade your marketing strategy with expanded messaging functionality. You can now add SMS and WhatsApp message types to your Engagement Studio programs, making it possible to reach prospects on their preferred channels. Extend the automation capabilities of your marketing campaigns by selecting On-Demand Flows from Salesforce to your Engagement Studio programs. To view the On-Demand Flows that are built in Flow Builder, use the Send to Flows action in Engagement Studio. This feature consumes add-on credits for SMS or WhatsApp messages.