Drive alignment across teams and close deals faster with Marketing Cloud Account Engagement for B2B marketers. Expand your communication channels by sending approved email, SMS, and WhatsApp content, and visualize engagement data in new Tableau Next dashboards. Connect your business units to Data 360 and Marketing Cloud Next with a streamlined setup and enhanced email consent management. Plus, explore improved security for Google Group sends.
- Unify Data with Enhancements to Data 360 for Account Engagement
To unify customer interactions across touchpoints, you can now connect Account Engagement data from Data Cloud One companion orgs. Plus, install the required data kits with a single click when you connect an Account Engagement business unit to Data 360. Previously, you had to install or update the engagement activity data streams on a separate page in Data 360 Setup. - Match Overall Email Marketing Consent with Marketing Cloud Next
Send promotional emails with confidence. You can now match overall email consent between Account Engagement prospects and Marketing Cloud Next records. To track overall email consent changes between the two apps, turn on Consent Matching in the Account Engagement Settings tab in the Lightning App. - Send Approved Emails, SMS, and WhatsApp Content
Level up your connected Account Engagement content with Marketing Cloud Next. Distributed Marketing and Alerts shares marketing-approved templates with Salesforce Platform users, while Engagement Studio now offers steps that trigger SMS and WhatsApp sends through On-Demand Flows. - Google Adds “via” Tag to System Emails
System emails that are sent to Google Group email addresses now include a "via" tag in the From address. - Protect Form Visitor Privacy
A new device-validation check on Account Engagement-hosted forms helps you collect visitor information more securely. Now, when someone visits a form, eligible fields are pre-filled only if the visitor uses the same device on which the field information was last collected. Previously, the form showed pre-filled information across multiple devices.