Marketing Intelligence in Marketing Cloud Next delivers more control, flexibility, and insight in Spring ’26. Expand your data model, unify more sources with new API connectors, gain deeper visibility with enhanced dashboard views, and optimize campaigns with improved objective-based insights.
- Unlock Deeper Insights with Improved Data Management
Unify custom datasets, streamline processing, and integrate more campaign sources. This release empowers you to extend the Semantic Data Model (SDM) and enrich your data. These updates give you cleaner data and better attribution insights to make more confident decisions. - Drive Strategy with Advanced Marketing Analytics Insights
We’ve enhanced analytics capabilities to help you uncover actionable insights and make more informed decisions faster. - Get a Unified View with the Marketing Intelligence Home Tab
We’ve updated the Marketing Intelligence Home page to help you see key results instantly, spot trends quickly, and act on insights faster, all without switching between screens. Get a quick, high-level overview of campaign performance in the My Campaigns Home widget. A toggle lets you switch between individual campaigns and aggregate anchor campaigns, so that you can track results across all campaign groups at a glance. - Improve Results with the Enhanced Paid Media Optimization Agent
We’ve upgraded the Paid Media Optimization Agent to help you make smarter decisions, optimize campaigns efficiently, and act on insights with speed and clarity.