---
schema_version: "1"
id: bf67fbe00dd07c57553ead8e0112cd8ebc45923abdb39f5ebe3df3b634b81418
title: Drive Strategy with Advanced Marketing Analytics Insights
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_mc_mi_marketing_analytics.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_marketing_analytics.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0d861e17a685dc3bd3a2771ddba63cf9551ddc3f581704d452bb83f21c4eabe3
description: We’ve enhanced analytics capabilities to help you uncover actionable insights and make more informed decisions faster.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Drive Strategy with Advanced Marketing Analytics Insights

We’ve enhanced analytics capabilities to help you uncover actionable insights and make more informed decisions faster.

**Where:** These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.

## Group Related Campaigns for Unified Performance Analysis

Simplify campaign management by grouping multi-channel efforts into Anchor Campaigns. Functioning as a strategic parent layer, Anchor Campaigns aggregate data from multiple sources to reveal the true ROI of your initiatives. Use this unified view to optimize campaigns against business objectives and reduce the manual effort needed for faster, data-driven decisions.

## Explore More Views into Segment and Campaign Performance

Gain a broader view of how your marketing performs across channels and attribution models. Segment Intelligence now shows performance across paid channels like Meta and Google, and owned channels like Email and SMS. Compare engagement, conversions, and ROI over time, drill into demographics, and uncover high-performing segments. Attribution dashboards now show B2C and B2B campaigns across multiple attribution models. See channel level performance, spend, conversions, and ROI for each conversion type to compare models, optimize media spend, and act with confidence.

## Get Clear Campaign Performance Insights Across All Your Dashboards

You can now add Campaign Summary to any dashboard you create, giving you a clear, consistent view of campaign performance. The summary updates automatically with all applied filters, so you can quickly see the data that matters most. This helps you spot trends, find opportunities, and optimize ads faster using the Optimize call to action without switching dashboards.