Unify custom datasets, streamline processing, and integrate more campaign sources. This release empowers you to extend the Semantic Data Model (SDM) and enrich your data. These updates give you cleaner data and better attribution insights to make more confident decisions.
Where: These changes apply to Lightning Experience in Salesforce Enterprise, Performance, Unlimited, and Developer editions with Marketing Intelligence in Marketing Cloud Next.
Customize Field Mappings in API Data Pipelines
You can now map unmapped source fields from API connectors directly to the Semantic Data Model. Bring additional data into Marketing Intelligence by adding custom destination fields to predefined mappings or create entirely new mappings for unique fields. Standard system mappings remain locked to ensure stability.
Run Multi-Touch Attribution per Conversion Event
Configure Multi-Touch Attribution (MTA) for specific conversion events and their associated engagement signals. Create distinct attribution setups for different conversion events, such as purchases versus sign-ups, within a single Data Space. Compare attribution models side-by-side to analyze how interactions contribute to each unique outcome.
Expand the Data Model with Business-Specific Data
You can now expand the standard marketing data model to include business-specific entities, such as Influencers, or internal tracking fields like Project Codes. Use custom schema to map these unique data points directly into the Semantic Data Model for a more complete view of your marketing performance.
Access More Data Sources with New API Connectors
Bring in more campaign and performance data with new API connectors. Simplify data ingestion from additional platforms, making it easier to unify and analyze cross-channel marketing performance. We’ve also increased the reprocessing limit, allowing you to reprocess data for any 30-day date range.
New connectors include:
- Adform
- Criteo Marketing
- Criteo Retail
- Kakao Ads
- LinkedIn Company