---
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title: Marketing
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_marketing_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_parent.htm&release=260&type=5
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content_hash: 36ff6d1eee06c396fe2ce7d3266538372eaa50979988c45a9b64c232d86d756e
description: Personalize every moment of engagement across the customer lifecycle and drive growth for your business with the latest features and enhancements from Salesforce Marketing apps.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Marketing

Personalize every moment of engagement across the customer lifecycle and drive growth for your business with the latest features and enhancements from Salesforce Marketing apps.

Get an exclusive, in-depth look at our new features by tuning into the Spring ’26 Marketing Release Feature Overview. [Join this webinar](https://www.salesforce.com/events/webinars/marketing-cloud-spring-26-release/) on February 11, 2026 at 12 PM ET.

- **[Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing.htm&release=260&type=5)**  
    Marketing Cloud Next (also known as Agentforce Marketing) offers many updates for Growth and Advanced editions in Spring ’26. Changes include support for business units, Agentforce enhancements for campaigns, reusable content blocks, new metrics and conversion analytics, and other enhancements across messaging channels.
- **[Marketing Cloud Account Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_mcae.htm&release=260&type=5)**  
    Drive alignment across teams and close deals faster with Marketing Cloud Account Engagement for B2B marketers. Expand your communication channels by sending approved email, SMS, and WhatsApp content, and visualize engagement data in new Tableau Next dashboards. Connect your business units to Data 360 and Marketing Cloud Next with a streamlined setup and enhanced email consent management. Plus, explore improved security for Google Group sends.
- **[Marketing Cloud Engagement](https://help.salesforce.com/s/articleView?id=release-notes.rn_marketing_engagement.htm&release=260&type=5)**  
    Marketing Cloud Engagement delivers personalized customer journeys across marketing, advertising, commerce, and service.
- **[Marketing Intelligence in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_mc_mi_marketing_intelligence.htm&release=260&type=5)**  
    Marketing Intelligence in Marketing Cloud Next delivers more control, flexibility, and insight in Spring ’26. Expand your data model, unify more sources with new API connectors, gain deeper visibility with enhanced dashboard views, and optimize campaigns with improved objective-based insights.
- **[Salesforce Personalization in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_personalization.htm&release=260&type=5)**  
    Salesforce Personalization in Marketing Cloud Next enhancements includes updates for both the Salesforce Personalization and Marketing Cloud Personalization products. Learn about the latest features and updates to enhance personalized experiences across Salesforce clouds.
- **[Loyalty Management in Marketing Cloud Next](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty.htm&release=260&type=5)**  
    Improve member benefits by enabling partner linkage and creating digital passes. Standardize the points expiration process and boost performance with asynchronous processing of high volumes of data. Target your audience better using unified individuals and set up data graphs in companion orgs.
- **[Referral Marketing](https://help.salesforce.com/s/articleView?id=release-notes.rn_referral_marketing.htm&release=260&type=5)**  
    Connect outbound engagements with business units in Marketing Cloud Next. Use unified segments to enhance audience targeting and companion org data graphs to improve data accuracy.