Marketing Cloud Next (also known as Agentforce Marketing) offers many updates for Growth and Advanced editions in Spring ’26. Changes include support for business units, Agentforce enhancements for campaigns, reusable content blocks, new metrics and conversion analytics, and other enhancements across messaging channels.
- Create Grounded, Interactive Campaigns with the Agentforce Campaign Experience
Marketers can create campaigns even faster with enhancements that add grounding, branding, content refinement, and previews to the conversation experience. They can also turn one-way email broadcasts into dynamic, two-way interactions. - Partition and Align Data and Marketing Content with Business Units
Marketing Cloud Next (also known as Agentforce Marketing) now supports business units so that you can align your marketing operations with your organizational structure. To partition and secure data and content, match each business unit to a division, brand, or region. Teams can stay focused on their goals, while leadership enjoys enterprise-wide visibility. To ensure data separation, map each business unit to a unique data space. - Create and Personalize Content More Efficiently
Create any type of marketing content faster with productivity enhancements including extensions, preconfigured templates, and reusable content blocks. Build richer, more personalized emails, and get more control over email templates and template sharing. Personalize landing pages and forms with dynamic content and create branded preference pages. - Reach Your Customers with Messaging Channels
Enhance your marketing reach with messaging channels featuring capabilities such as targeted in-app messages, two-way emails, UTM links for tracking SMS campaigns, and interactive WhatsApp templates. - Drive Better Outcomes with Improved Reporting Tools
Enhance your campaign reach and engagement with improved dashboards for mobile app performance and message deliverability. Use the new Conversion Analytics dashboard to measure attribution and outcomes. - Measure Marketing Engagement on Record Pages
Visualize interactions for every lead, contact, account, and person account record with a Unified Engagement History Dashboard. Sales reps and marketers can use these dashboards to see how leads and contacts interact with marketing campaigns and assets. - Other Changes in Marketing Cloud Next
Learn about other changes we made in Spring ’26. - Updates to Related Features
Looking for other features in Marketing Cloud Next? Check out these updates to related features, such as Flow Builder and Data 360, as well as Account Engagement, Engagement, and Intelligence.