Drive customer engagement by integrating your loyalty program with Google Wallet. Members can create digital passes and conveniently access their full loyalty member profile on their mobile device. This ease of use encourages members to use their loyalty rewards and boosts program participation. Members can use their iOS or Android mobile devices to add their digital passes to the Google Wallet app.
Where: This change applies to Lightning Experience in Enterprise, Performance, Unlimited, and Developer editions with Loyalty Management.
Google Wallet Integration with Loyalty Management is a third-party service provider which is integrated with Salesforce Loyalty Management system and Salesforce is enabling its customers to use this at their own option and discretion. Customers will have the option to pass-on the information it opts for its own customers so that the customers experiences can be powered. Customers can invoke the Google Wallet API and the API would consume the information through Loyalty Management system which will be shown on the Google Wallet Digital Pass.