--- schema_version: "1" id: ad41dd10db0c9f8acb116ca00f47cfe2cd8f57aa5fbc5bf83c69a4565284f31a title: Loyalty Management in Marketing Cloud Next collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_loyalty.md canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty.htm&release=260&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 0e3cc2aabe941b04734eadd0f7eef6d119a82e9d689e988f8e3a6f63e64402a1 description: Improve member benefits by enabling partner linkage and creating digital passes. Standardize the points expiration process and boost performance with asynchronous processing of high volumes of data. Target your audience better using unified individuals and set up data graphs in companion orgs. products: - Cross Cloud Packages Solutions release: "260" --- # Loyalty Management in Marketing Cloud Next Improve member benefits by enabling partner linkage and creating digital passes. Standardize the points expiration process and boost performance with asynchronous processing of high volumes of data. Target your audience better using unified individuals and set up data graphs in companion orgs. - **[Get Added Benefits by Linking Your Loyalty Memberships](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_partner_linking.htm&release=260&type=5)** Members can now link their membership with partner loyalty memberships to seamlessly access valuable co-branded rewards, such as personalized offers. Linking memberships provides members with additional benefits in the home loyalty program. For example, link a Marriott Bonvoy membership in the Uber app to earn Bonvoy points by taking an Uber ride. Members can use their iOS or Android mobile devices to link their loyalty program memberships from a partner’s app. - **[Integrate Loyalty Programs Seamlessly with Google Wallet](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_digital_pass.htm&release=260&type=5)** Drive customer engagement by integrating your loyalty program with Google Wallet. Members can create digital passes and conveniently access their full loyalty member profile on their mobile device. This ease of use encourages members to use their loyalty rewards and boosts program participation. Members can use their iOS or Android mobile devices to add their digital passes to the Google Wallet app. - **[Global Promotions Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_gpm.htm&release=260&type=5)** Increase customer cart size with volume-based promotions such as Buy 100 LevelX Batteries to Get 10% Off on 20 Battery Testers. Reward customers with free products with easily relatable promotions such as Buy-One-Get-One-Free (BOGO). Show promotions to store employees, assisted sellers, and customers in their preferred languages. Run promotions on ecommerce sites powered by Experience Cloud. Assign permissions sets to users based on their roles. Create promotions for large product sets with ease. Find eligible promotions for items from across all their categories. Explain to customers and sellers why manually added coupons weren’t applied to carts. - **[Boost Performance with Asynchronous Processing of High-Volume Redemption Transactions](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_async_processing.htm&release=260&type=5)** Process traceable redemption transactions asynchronously to handle high redemption volumes more effectively. You can enable a setting that processes redemptions in real-time, while the traceability record creation shifts to asynchronous processing. - **[Optimize Point Accounting with Accurate Expiration of Points](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_expire_points_dpe.htm&release=260&type=5)** Use the Expire Fixed Non-Qualifying Points Using Aggregation Ledgers and Traceable Ledgers Data Processing Engine definition template to automate the precise expiration of fixed-type non-qualifying points. Ensure accurate point expiration by processing only points without pending traceability ledgers. The template leverages Aggregated Point Expiration Ledger records to calculate and expire points for members and currencies. - **[Data 360 for Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_data_cloud_enhancements.htm&release=260&type=5)** Enhance your audience targeting by using unified indvidual segments and improve data accuracy by setting up data graphs in companion orgs. - **[Standardize Point Expiration by Using Current Date](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_dpe_updates.htm&release=260&type=5)** Standardize your point expiration processes by using real-time calculations with a capability to check whether the run date for a Data Processing Engine definition is in the future. The future run date is automatically replaced with the current date. - **[Refine User Access with New Loyalty Management Permission Sets](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_permission_sets.htm&release=260&type=5)** Update your user assignments with new permission sets to ensure that your admins and loyalty program managers maintain the correct access to Loyalty Management features. - **[New and Changed Objects in Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_objects.htm&release=260&type=5)** Do more with the new and updated Loyalty Management objects. - **[Changed Metadata Types in Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_management_changed_metadata_types.htm&release=260&type=5)** Learn more about the changed metadata type in Loyalty Management and Global Promotions Management. - **[New Invocable Actions in Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_management_new_and_changed_invocable_actions.htm&release=260&type=5)** Use the new invocable actions in Loyalty Management. - **[New and Changed Connect REST APIs in Loyalty Management](https://help.salesforce.com/s/articleView?id=release-notes.rn_loyalty_connect_api_resources.htm&release=260&type=5)** Learn more about the new and changed resources available with Loyalty Management and Global Promotions Management.