Opt Out of Allowing Salesforce Access to Customer Data

You can now use a self-service toggle in the Setup UI to opt out of allowing Salesforce to access Customer Data in your org. Previously, opting out required customers to submit a support case.

Allowing access gives Salesforce consent to use Customer Data, as defined in our Main Services Agreement (MSA), in your org for the following purposes:

• Train global predictive AI models for use by the services and features to which you have access
• Improve the services and features to which you have access
• Conduct research into and development of new services and features

Note Access to Customer Data is on by default unless you’re using Government Cloud or your organization has already decided not to share Customer Data with Salesforce.

If you turn off Salesforce access to Customer Data in your org:

• No new data is shared. Salesforce retains your collected data for up to 30 days, after which it’s deleted and can’t be recovered.
• No Salesforce employee will view your Customer Data outside of a support case, a pilot, or as otherwise described in your legal agreements.

Where: These changes apply to Lightning Experience in Enterprise, Performance, Unlimited, and Developer Editions.

When: Consent management for data sharing is available starting February 4, 2026.

How: In Setup, go to Einstein Setup and turn on Einstein if it’s not already enabled. Go to Opt Out of Customer Data Access and turn consent on or off.