Proactively Detect Personally Identifiable Information with Data Mask and Seed (Beta)

The new Data Mask and Seed (beta) automatically identifies object fields in masking policies that contain personally identifiable information (PII). During policy configuration, the feature provides a suggested “Mask With” option for these object fields. Suggesting “Mask With” options reduces the manual effort required to secure sensitive data in your sandbox environments. You can always modify the suggested “Mask With” option for an object field.

Where: This change applies to Lightning Experience in all editions.

Note Data Mask and Seed is a pilot or beta service that is subject to the Beta Services Terms at Agreements - Salesforce.com or a written Unified Pilot Agreement if executed by Customer, and applicable terms in the Product Terms Directory. Use of this pilot or beta service is at the Customer's sole discretion.

When: The new Data Mask and Seed (beta) is available for commercial customers based in the AMER region beginning on April 9, 2026. During the beta period, a single Salesforce region serves all users. When the tool becomes Generally Available, Salesforce automatically redirects users to their closest Salesforce region.

Note Because of the region redirect, masking job history from the new Data Mask and Seed’s beta period isn’t available after the tool becomes Generally Available. If you decide to retain your masking job history from the beta period, document your job results before the general availability release.

Who: The new Data Mask and Seed (beta) is available to AMER region commercial customers, but not Government Cloud customers.

Note When the new Data Mask and Seed becomes Generally Available, it will also be available to Government Cloud customers.

How: During the beta period, the new Data Mask and Seed doesn’t automatically bypass workflows, triggers, or validation rules. Therefore, before running a masking job, manually turn off any necessary Salesforce automations and then re-enable them after job completion. The new Data Mask and Seed (beta) is available as a native, Salesforce app that requires no installation. In the App Launcher, search for and select Data Mask and Seed (Beta).