Create Segments

Create segments in Data Cloud to understand, filter, and then use unified data for marketing and other purposes.

  • Analyze Filter Impact with Segment Filter Count
    See how individual filters affect your target population with filter-level counts in the segment builder. Calculate populations for specific filters or containers to identify which criteria are too restrictive or ineffective. This granular visibility helps you refine segment logic during and after authoring without relying on trial and error. Understand the contribution of each rule to efficiently iterate and reach your desired segment size.