---
schema_version: "1"
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title: Guide Shoppers to Products with Boost and Bury Rules
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_comm_b2c_boost_bury.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_comm_b2c_boost_bury.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 3d759cacd35c532cef74d8ca9ba8a9c1d46673afe29df9fdf728c661428b229a
description: Influence product rankings in keyword search results and on category pages to align with your seasonal or inventory goals. Use expanded operators to influence a product's relevance score without overriding your search logic. Use boost and bury rules to promote specific items or deprioritize others while making sure that search results remain relevant for your customers.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Guide Shoppers to Products with Boost and Bury Rules

Influence product rankings in keyword search results and on category pages to align with your seasonal or inventory goals. Use expanded operators to influence a product's relevance score without overriding your search logic. Use boost and bury rules to promote specific items or deprioritize others while making sure that search results remain relevant for your customers.

**Where:** This change applies to B2C Commerce.

**When:** The boost and bury feature is available May 5, 2026.

**How:** First, make the attributes that you want to target in boost or bury rules available as rule attributes in the visual merchandiser. To create a rule, in Business Manager, click App Launcher, and then select **Merchant Tools** | **Site** | **Products and Catalogs** | **Visual Merchandising**. Search for a category (1), and then click **New Rule** (2). If you don’t have the Visual Merchandising workspace, contact Salesforce Customer Support.

![Visual Merchandising workspace in B2C Business Manager.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-salesforce_release_notes-260-0-0-production-enus/ba62a63b-6cd1-440e-8d24-e867afab0363/salesforce_release_notes/images/commerce/262_rn_b2c_boostnbury_rule_create.png)

#### See Also

- [_Salesforce Help:_ Boost and Bury Rules for B2C Commerce (can be outdated or unavailable during release preview)](https://help.salesforce.com/s/articleView?id=cc.b2c_boost_and_bury_rules.htm&language=en_US)