Easily send conversion events, including web purchases, event registrations, and offline events such as closed opportunities, directly from Data 360 to TikTok using the TikTok Conversion API (CAPI). Get a complete, cross-channel view of your target audience in TikTok, and make data-driven advertising decisions.
Where: This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license. Not available in Government Cloud.
When: This feature is available starting in April 2026.