Simplify LinkedIn CAPI Activation with the Conversion Type Filter

Filter conversion rules by type when you integrate Data 360 with the LinkedIn Conversion API (CAPI). Mapping the "type" field is now optional during attribute matching and reduces manual data entry errors.

Where: This feature is available in Data 360 in Developer, Enterprise, Performance, and Unlimited editions with an Ad Audiences license.

When: This feature is available starting in April 2026.

Who: To create integrations with LinkedIn CAPI, users need an Ad Audience license and the Data Cloud Architect or Data Cloud Activation Manager permission set.

How: To filter conversion rules, select a conversion type from the dropdown menu on the Event Selection screen. You can also select a conversion rule to filter the type automatically.