---
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title: Automate the Selling Lifecycle with the AgentExchange Go-To-Market App
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/release-notes/260-0-0/rn_appexchange_gtm_app.md
canonical_url: https://help.salesforce.com/s/articleView?id=release-notes.rn_appexchange_gtm_app.htm&release=260&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: efb0855740388a65698a890476bc01893dc067d6c97ed87e0ecf72ec04ed7de2
description: Provide a cohesive purchasing and billing journey for your customers by orchestrating the entire selling lifecycle within the Salesforce Platform. The Go-To-Market app reduces operational overhead by automating provisioning, payment collection, and payouts. Create compelling private offers with custom pricing to drive growth and shift your team’s focus from administration to innovation.
products:
  - Cross Cloud Packages Solutions
release: "260"
---
# Automate the Selling Lifecycle with the AgentExchange Go-To-Market App

Provide a cohesive purchasing and billing journey for your customers by orchestrating the entire selling lifecycle within the Salesforce Platform. The Go-To-Market app reduces operational overhead by automating provisioning, payment collection, and payouts. Create compelling private offers with custom pricing to drive growth and shift your team’s focus from administration to innovation.

**Where:** This change applies to Salesforce ISV partners.

**When:** The AgentExchange Go-To-Market app is available starting April 2026.

**Who:** This feature is available to eligible ISV Partners with an active Partner Application Distribution Agreement with Salesforce that incorporates the AgentExchange Go-To-Market App Terms.

**Why:** After you connect a Stripe account, the Go-To-Market app handles automated invoicing and payments. From the app, you can create products, map them to managed package licenses, and see them provisioned automatically. And with the flexible addition of permission set licenses, you’re in complete control of how customers use your products. Send initial or add-on offers directly to your customers' orgs for review and acceptance.

**How:** If you meet the criteria outlined in [Limitations and Considerations](https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/partner_marketplace_considerations_prerequisites.htm), contact your Partner Account Manager (PAM) or log a case with Salesforce Support to receive access to the Go-To-Market app.

#### See Also

- [_ISVforce Guide_: Manage Offers and Orders with the AgentExchange Go-To-Market App](https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/partner_marketplace_intro.htm)
- [_Application Installation Guide_: Receive Private Offers from AgentExchange Partners](https://developer.salesforce.com/docs/atlas.en-us.appExchangeInstallGuide.meta/appExchangeInstallGuide/appexchange_install_private_offers.xml)