--- schema_version: "1" id: 04da85c98b9e1ac72f8e47319fa921cfe47a9dcf47e18bf99ec41cb97dad5e32 title: Recommendation Fields collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/nba_recommendation_fields.md canonical_url: https://help.salesforce.com/s/articleView?id=platform.nba_recommendation_fields.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: de7f4d519fe1e5e80a3aadd93552732894244cb48e98d3903b5a13c0447203dd description: Recommendations are suggested actions that users see and interact with through Einstein Next Best Action strategies. When creating a recommendation, use these fields to define its look and feel. products: - Flow Builder - Salesforce Platform release: "264" --- # Recommendation Fields Recommendations are suggested actions that users see and interact with through Einstein Next Best Action strategies. When creating a recommendation, use these fields to define its look and feel. ### Required Editions
View supported editions for Next Best Action.
You can use these methods to create recommendations. - Assemble recommendations as needed in Flow Builder or Strategy Builder. - Create recommendations as standard Salesforce records, similar to accounts and contacts, in the Recommendation object. You can create recommendation records on the Recommendations tab in the App Launcher. - Generate recommendations automatically through AI with [Einstein Recommendation Builder](https://help.salesforce.com/s/articleView?id=sales.custom_ai_recommendation_builder.htm&language=en_US). ![The Einstein Next Best Action component, highlighting in order: the Image, Title, Description, Acceptance Label, and Rejection Label.](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-platform-platform_automation-264-0-0-production-enus/60568438-ec7e-4665-acd1-7c80dcbe60d5/platform_automation/images/next_best_action/nba_recommendation_fields.png) - Image (1)—The image that is shown in the recommendation. To display this image with the Einstein Next Best Action Lightning page component, select Show Image when configuring the Lightning page component. - Name (2)—The header text at the top of the recommendation. To display this text with the Einstein Next Best Action Lightning page component, select Show Title when configuring the Lightning page component. - Description (3)—Additional descriptive text displayed in the recommendation. To display this text with the Einstein Next Best Action Lightning page component, select Show Description when configuring the Lightning page component. - Acceptance Label (4)—The text of the button that accepts the recommendation. This option is always displayed. - Rejection Label (5)—The text of the button that rejects the recommendation. To display this option with the Einstein Next Best Action Lightning page component, select Show Reject Option when configuring the Lightning page component. Use these fields to define how the recommendation runs. ## Action The flow that runs when a user selects the Accept option. To run this flow when the user [accepts or rejects](https://help.salesforce.com/s/articleView?id=platform.nba_launch_flow_accepts_rejects.htm&release=264.0.0&type=5 "Each recommendation is associated with a single flow. By default, Next Best Action launches a flow when a user accepts a recommendation. The flow then performs an action, such as updating a case or sending an email. But you can also launch a flow when a user rejects a recommendation, which gives you more flexibility. For example, a flow could run an automated process, write to another system, or create a reminder email when a recommendation is rejected.") the recommendation, select Launch Flow on Rejection when configuring the Einstein Next Best Action Lightning page component. If the referenced flow is inactive, invalid, or has an unsupported Flow Type, the recommendation isn’t displayed to users. The supported flow types are screen flows and autolaunched flows. #### See Also - [Create Recommendations](https://help.salesforce.com/s/articleView?id=platform.nba_recommendations_app.htm&release=264.0.0&type=5 "Create offers or actions to recommend to users using Einstein Next Best Action. Recommendations are standard Salesforce records, similar to accounts and contacts, that are processed by strategies and associated with flows. Strategies determine which recommendation records are surfaced using business rules, predictive models, and other data sources. The result of this process is context-specific recommendations that you present to your users.") - [Get Started with Einstein Next Best Action](https://help.salesforce.com/s/articleView?id=platform.nba_implementation_checklist.htm&release=264.0.0&type=5 "Just getting started with Einstein Next Best Action? Follow these steps to complete each phase of the Next Best Action setup process, create personalized recommendations for your users, and put decisions into action.")