---
schema_version: "1"
id: 35e8f20d28db4f54f9ee124c06e83a290272641da4c3dc9b975814e9a766de8c
title: Store Customers’ Data Privacy Preferences
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/individuals_store_data_privacy.md
canonical_url: https://help.salesforce.com/s/articleView?id=platform.individuals_store_data_privacy.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: af755897bb5aa645ae89b797caf6f5f46e8d4f13aabaef21326fae6b2a3fd035
description: Store certain data privacy preferences for your customers.
products:
  - Salesforce Platform
  - Security
release: "264"
---
# Store Customers’ Data Privacy Preferences

Store certain data privacy preferences for your customers.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: both Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: all editions, including partner and customer community users.</td></tr></tbody></table>

Regardless of whether you’re working toward complying with data protection and privacy regulations, data privacy records can help you track and store your customers’ consent. We’ve listed some of the regulations that are important to many companies collecting and processing their customers’ data.

- General Data Protection Regulation (GDPR), European Union
- Gramm-Leach-Bliley Act (GLB Act), United States
- Canada’s Anti-Spam Law (CASL)

- **[Set Up Tracking and Storage of Certain Data Privacy Preferences](https://help.salesforce.com/s/articleView?id=platform.individuals_setup_data_privacy.htm&release=264.0.0&type=5)**  
    Let your users store and track certain data privacy preferences for your customers.
- **[Consent Management Objects](https://help.salesforce.com/s/articleView?id=platform.consent_mgmt_fields.htm&release=264.0.0&type=5)**  
    Get familiar with the objects that you can use for managing your customers’ privacy and consent.
- **[Tracking Customer Requests for Data Privacy Updates](https://help.salesforce.com/s/articleView?id=platform.individuals_honoring_data_privacy_preferences.htm&release=264.0.0&type=5)**  
    If you store certain data privacy preferences in data privacy records based on the Individual object, track customers’ requests so that you can honor their wishes.
- **[Best Practices for Tracking Data Privacy](https://help.salesforce.com/s/articleView?id=platform.individuals_things_to_know_privacy_records.htm&release=264.0.0&type=5)**  
    Keep these best practices in mind when storing certain data privacy preferences in data privacy records based on the Individual object.
- **[Track Certain Data Privacy Preferences for Leads and Contacts Already in Salesforce](https://help.salesforce.com/s/articleView?id=platform.individuals_data_privacy_for_existing_records.htm&release=264.0.0&type=5)**  
    Create data privacy records based on the Individual object for leads and contacts already in Salesforce using scripts.
- **[Manage Duplicate Data Privacy Records](https://help.salesforce.com/s/articleView?id=platform.individuals_duplicate_management.htm&release=264.0.0&type=5)**  
    Keep your records clean and free of duplicates so that you can reach more customers and maintain better relationships with them.