---
schema_version: "1"
id: 81c95b118f9e75cf12f93ef3da9c139eb44de6f7fde2d03580bf0c1fde7dbce6
title: Manage Duplicate Data Privacy Records
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/individuals_duplicate_management.md
canonical_url: https://help.salesforce.com/s/articleView?id=platform.individuals_duplicate_management.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 53b7443f2492c03215711198a9743664f3091c3d728f4df7c2f51ef3a67d412e
description: Keep your records clean and free of duplicates so that you can reach more customers and maintain better relationships with them.
products:
  - Salesforce Platform
  - Security
release: "264"
---
# Manage Duplicate Data Privacy Records

Keep your records clean and free of duplicates so that you can reach more customers and maintain better relationships with them.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: both Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: all editions, including partner and customer community users.</td></tr></tbody></table>

You can work with duplicate data privacy records individually or in bulk. You can’t merge duplicate data privacy records automatically.

You can create a custom matching rule for the Individual object to identify duplicate data privacy records and a custom duplicate rule to handle the duplicates.

The Individual object doesn’t include standard matching and duplicate rules, so you must create your own custom matching and duplicate rules to manage your data privacy duplicates.

- **[Merge Duplicate Data Privacy Records in Lightning Experience](https://help.salesforce.com/s/articleView?id=platform.individuals_merge_lex.htm&release=264.0.0&type=5)**  
    Merge duplicate data privacy records based on the Individual object in Lightning Experience.

#### See Also

- [Manage Duplicates One at a Time](https://help.salesforce.com/s/articleView?id=sales.manage_individual_duplicate_records.htm&type=5&language=en_US)
- [Manage Duplicates Globally](https://help.salesforce.com/s/articleView?id=sales.manage_duplicates_globally.htm&type=5&language=en_US)
- [Duplicate Detection and Handling Process](https://help.salesforce.com/s/articleView?id=sales.duplicate_detection_and_handling.htm&type=5&language=en_US)
- [Customize Duplicate Management](https://help.salesforce.com/s/articleView?id=sales.duplicate_prevention_map_of_tasks.htm&type=5&language=en_US)