--- schema_version: "1" id: 0356f42d21c8f6516462518798328ca4bfe5de8daa2744213e68faefe6853cb9 title: Send Mobile In-App Message Marketing Flow Element collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/flow_ref_elements_mktg_send_in_app_message.md canonical_url: https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_in_app_message.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: 113fe333108bc96ed10aa12e691984d16733a71e1027468dfd347ca07b999b28 description: The Send Mobile In-App Message action element sends an in-app message from Salesforce CMS to users of your mobile app. products: - Flow Builder - Salesforce Platform release: "264" --- # Send Mobile In-App Message Marketing Flow Element The Send Mobile In-App Message action element sends an in-app message from Salesforce CMS to users of your mobile app. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition
Available in: All editions supported by Data 360. See Data 360 edition availability
## Set Input Values Select the segment from the flow’s Start element. You can customize the content of the in-app message in your Marketing content workspace.
Input Parameter Description
In-App Message

The in-app messaging content to send.

Create and manage in-app messaging content in your Marketing content workspace.
Select Sender App

The mobile app to send the in-app message from.

Configure your mobile apps in the Unified Messaging section of Setup.
Set Message Expiration The message expiry timeframe.
Set Message Display Trigger The event that triggers the message to appear.
Set Display Options The message priority, display delay time, and display devices.
## Set Message Expiration Configure the expiration timeframe for the in-app message.
FIELD Description
Default The message expires 180 days after you activate the flow.
Custom

The message expires in a custom timeframe.

Set the display start date and time, end date and time, and time zone.
Dynamic

The message expires after a specific time.

Enter the duration for which the message appears after the flow is activated.
## Set Message Display Trigger Select the event that triggers the in-app message to appear.
FIELD Description
System Event

A system event triggers the message display.

Select the system event that causes the message to appear.
Custom Event

A custom event triggers the message display.

For Display Message When, select This Event Occurs, Any of the Criteria Occurs, or All of the Criteria Occur. If you select Any of the Criteria Occurs or All of the Criteria Occur, add attributes, operators, and values to define the message display criteria.

Note
Note This option appears only if your sender app has active custom mobile app events. See Set Up Custom Mobile App Events in Marketing Cloud Next.
## Set Display Options Set the priority for the in-app message and delay its display. | FIELD | Description | | --- | --- | | **Set the message priority** | The message appears according to the priority that you set. | | **Delay the message display** | The message appears after the delay time that you enter. | | **Display Frequency** | Select **Once**, **Every Time the Display Trigger Activates**, or **Fixed Display Limit**. If you select **Every Time the Display Trigger Activates**, choose the user actions that stop showing the message. If you select **Fixed Display Limit**, enter the number of times you want to show the message on a device and the user actions that stop showing the message. |