---
schema_version: "1"
id: 05823cd07cc87c1e63823fa70bb6ee0997493a0128377f62ef420bef37d0687f
title: Send Email Message Marketing Flow Element
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/flow_ref_elements_mktg_send_email_message.md
canonical_url: https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_email_message.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7de63a3d0b87dece529c113ad0948bd2978e68696e5f11772446b3ba48967001
description: The Send Email Message action element sends an email from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real.
products:
  - Flow Builder
  - Salesforce Platform
release: "264"
---
# Send Email Message Marketing Flow Element

The Send Email Message action element sends an email from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Marketing Cloud <strong>Growth</strong> or <strong>Advanced</strong> Edition</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All editions supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US" target="_blank">Data 360 edition availability</a></td></tr></tbody></table>

## Usage

The Send Email Message action element is available in automation event-triggered flows, broadcast flows, on-demand flows, and segment-triggered flows. The email is sent based on the schedule configured in the Start element. If there are multiple Send Email Message elements separated by Wait elements, the flow doesn’t send the email until the Wait conditions are met.

## Set Input Values

You select the segment from the campaign record or from the flow’s Start element. You can customize the contents of the email from the campaign record.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:24.509803921568626%">
          <col style="width:75.49019607843137%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d226065e102">Input Parameter</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d226065e105">Description</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Email</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">
              <p>The email content to be sent.</p>
              <p style="margin-bottom:0;">This field is populated with the email template
                that was created when you created the campaign. If you remove the email from this
                field, you can select a different one from your content workspace in your
                CMS.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Einstein Send Time Optimization</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. Einstein Send Time Optimization (STO) determines the best time to
              send a message. Using machine learning, Einstein predicts optimal send times so that
              a user is more likely to engage with your message. A Salesforce admin must enable
              this feature.</td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Einstein Metrics Guard</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. Einstein Metrics Guard works behind the scenes to filter out most
              email security scanner clicks and opens without blocking legitimate visitor
              activity. A Salesforce admin must enable this feature.</td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Select Sender</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">
              <p>The sender for the email message. </p>
              <p style="margin-bottom:0;">Sender addresses are configured in Setup
                in Organization-Wide Addresses.</p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 "><strong class="uicontrol">CC</strong> in Send Copies</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. Turn on this setting to add carbon copy (CC) recipients for the email
              message. You can enter static email addresses or populate addresses dynamically by
              referencing a flow resource or data graph field. </td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">Blind Carbon Copy (BCC)</td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. Displays the compliance blind carbon copy (BCC) address configured
              for your org. Available only if your admin turns on BCC and grants override access.
              If override access is granted, you can turn off BCC for this campaign; otherwise,
              the setting matches the org-level BCC configuration.</td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 "><strong class="uicontrol">Archive Emails</strong></td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. Save a copy of sent emails. Only emails sent after this option is
              turned on are archived. If you turn off archiving for a send, you can’t archive the
              emails from the related campaign later.</td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Track Clicks</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. If enabled, the flow tracks how many times email recipients click
              links that are included in your message.</td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Track Opens</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. If enabled, the flow tracks whether recipients open your
              emails.</td>

          </tr>
          <tr class="">
            <td data-label="Input Parameter" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e102 ">
              <strong class="uicontrol">Communication Subscription</strong>
            </td>

            <td data-label="Description" class="slds-cell-wrap" style="vertical-align:top;" headers="d226065e105 ">Optional. If you select a communication subscription, the message is sent only
              to recipients who opt in to receiving it.</td>

          </tr>
        </tbody>
      </table>

## Considerations

Emails sent using the Send Email Message element don't include email signatures from My Email Settings. To include a signature, add one to the email template. If you change the email for a running Send Email Message action, the message sent reflects that change the next time that flow is triggered.