--- schema_version: "1" id: 22103cca92142033bee4c7a0c4f05ec34e504bc7d6c8bf10f840a77532665983 title: Flow Builder Elements for Marketing Flows collection: admin version: current locale: en-us portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/flow_ref_elements_mktg.md canonical_url: https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg.htm&release=264.0.0&type=5 source_site: help.salesforce.com content_type: documentation content_hash: ca0d1bce78854d6f45f1247f03f9ac90a12bb3eeae157d5fc801ce9e08188743 description: A Flow Builder element represents an action that a flow can run. Examples include decisions based on criteria and creating and deleting Salesforce data. Some Flow Builder elements are available only in Marketing or Data 360, such as Send Email Message and Send SMS Message. products: - Flow Builder - Salesforce Platform release: "264" --- # Flow Builder Elements for Marketing Flows A Flow Builder element represents an action that a flow can run. Examples include decisions based on criteria and creating and deleting Salesforce data. Some Flow Builder elements are available only in Marketing or Data 360, such as Send Email Message and Send SMS Message. ### Required Editions
Available in: Lightning Experience
Available in: Enterprise and Unlimited Editions with Marketing Cloud Growth or Advanced Edition
Available in: All editions supported by Data 360. See Data 360 edition availability
In auto-layout, click ![Add element](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-platform-platform_automation-264-0-0-production-enus/60568438-ec7e-4665-acd1-7c80dcbe60d5/platform_automation/images/flow/flow_builder_add_element_plus.png) to display the types of elements that you can add. - **[Create Consent Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_consent_request.htm&release=264.0.0&type=5)** The Create Consent action element updates the consent status for the contact point related to a unified individual in a flow. For a specific channel and communication subscription combination, you can set a contact point's consent status to Opt In or Opt Out. - **[Determine CRM Record for Individual Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_determine_crm_record.htm&release=264.0.0&type=5)** Use the Determine CRM Record for Individual action element to find out if a person has a contact, lead, or prospect record. You can set up different paths for each situation and customize how you want to approach an individual depending on your existing records. For example, send specific emails based on whether the person is a lead or prospect, or update their contact record with new information. - **[Einstein Decision Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_einstein_decision.htm&release=264.0.0&type=5)** Determine a user’s level of email engagement by using Einstein Engagement Frequency or Einstein Engagement Scoring. You can also route users through the flow based on that engagement level. This element performs the equivalent of an if-then statement. - **[Exit from a Flow Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_exit_from_a_flow.htm&release=264.0.0&type=5)** The Exit from a Flow action element removes individuals from a specific Marketing Cloud flow. For example, in a segment-triggered flow, you can remove a customer from a marketing email flow when they've made a purchase during a campaign. - **[Marketing Completion Actions](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_completion_actions.htm&release=264.0.0&type=5)** Use marketing completion actions to automate routine, follow-up tasks, such as lead assignments and user notifications. - **[Path Experiment Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_path_experiment.htm&release=264.0.0&type=5)** Experiment with up to 10 different versions of a customer journey to determine the most effective path. The Marketing Cloud Path Experiment element randomly assigns individuals to paths for an unbiased outcome. Use automated path selection for faster optimization. Use manual path selection for added control or if you’re using data from outside Salesforce. - **[Personalize Paths Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_personalize_paths.htm&release=264.0.0&type=5)** Send each audience member to the path where they're most likely to meet your conversion goal. The system continuously learns from real conversion outcomes and predicts which path performs best for each audience member. Personalize Paths is available in automation event-triggered flows and segment flows. - **[Send Email Message Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_email_message.htm&release=264.0.0&type=5)** The Send Email Message action element sends an email from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real. - **[Send Marketing Cloud Engagement Email Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_mce_email.htm&release=264.0.0&type=5)** The Send Marketing Cloud Engagement Email action sends an email with send classifications, publication lists, and content in Marketing Cloud Engagement via segment, event-triggered, activation-triggered, or broadcast flow. You can configure the action to target Data 360 audience segments using your existing Marketing Cloud Engagement content and settings without requiring segment activation or data replication. Enable Retain send log data to keep send log information and pass it to Marketing Cloud Engagement for reporting and troubleshooting. - **[Send Mobile App Message Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_mobile_app_message.htm&release=264.0.0&type=5)** The Send Mobile App Message action element sends a push notification from your Salesforce CMS to users of your app. - **[Send Flash Message Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_flash_message.htm&release=264.0.0&type=5)** The Send Flash Message action element sends a flash notification from your Salesforce CMS to users of your app. - **[Send RCS Message Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_rcs_message.htm&release=264.0.0&type=5)** The Send RCS Message action element sends an RCS message from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real. - **[Send Mobile In-App Message Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_in_app_message.htm&release=264.0.0&type=5)** The Send Mobile In-App Message action element sends an in-app message from Salesforce CMS to users of your mobile app. - **[Send SMS Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_sms_message.htm&release=264.0.0&type=5)** The Send SMS Message action element sends an SMS message from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list only, and get help from Einstein for send-time optimization (STO) and identifying which clicks and opens are real. - **[Send to a Flow Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_send_to_a_flow.htm&release=264.0.0&type=5)** The Send to a Flow action element sends individuals to a specific Marketing Cloud on-demand flow. For example, in a segment-triggered flow, you can send a customer to a specific flow depending on the individual’s loyalty program status. - **[Send to Journey Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_to_journey.htm&release=264.0.0&type=5)** The Send to Journey action element sends individuals to a specific Marketing Cloud Engagement journey. For example, in a segment-triggered flow, you can send customers to specific journeys depending on each individual’s loyalty program status. - **[Send WhatsApp Message Marketing Flow Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_mktg_send_whatsapp_message.htm&release=264.0.0&type=5)** The Send WhatsApp Message action element sends a WhatsApp message from your Salesforce CMS to an audience segment. You can configure the action to track clicks and opens, send messages to your opt-in list, and identify which clicks and opens are real. - **[Wait Until Event Element](https://help.salesforce.com/s/articleView?id=platform.flow_ref_elements_wait_until_event.htm&release=264.0.0&type=5)** Resume a flow interview after an engagement event. Select a standard event, such as Email Link Click or SMS Response, or use a custom engagement signal.