---
schema_version: "1"
id: 13ca29e6fb8e7ecda397c8839ca5334950c59e14b4dce8f27d41ce2473ed977c
title: Set Up Your Data Your Way
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/extend_click_custom_data.md
canonical_url: https://help.salesforce.com/s/articleView?id=platform.extend_click_custom_data.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7d7ea11c1018d4c694842c738b5b2c829e10a05c6b5cdad46d46f32f38a41020
description: Optimize your Salesforce data to fit the unique needs of your users. You can create your own objects with data that fits together in the ways that make the most sense for you.
products:
  - Salesforce Platform
  - Security
release: "264"
---
# Set Up Your Data Your Way

Optimize your Salesforce data to fit the unique needs of your users. You can create your own objects with data that fits together in the ways that make the most sense for you.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: both Salesforce Classic and Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">The available customization options vary according to which Salesforce Edition you have.</td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
      <colgroup>
        <col style="width:50%">
        <col style="width:50%">
      </colgroup>
      <thead class="slds-text-title_caps ">
        <tr class="">
          <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d170467e58">User Permissions
            Needed</th>
        </tr>
      </thead>
      <tbody>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d170467e58 ">To view setup options:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d170467e58 ">View Setup and Configuration</td>

        </tr>
        <tr class="">
          <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d170467e58 ">To customize your org:</td>

          <td class="slds-cell-wrap" style="vertical-align:top;" headers="d170467e58 ">Customize Application</td>

        </tr>
      </tbody>
    </table>

- **[Store Information That’s Unique to Your Organization](https://help.salesforce.com/s/articleView?id=platform.dev_object_def.htm&release=264.0.0&type=5)**  
    Create custom objects to store information that’s unique to your organization. Choose whether your custom objects are searchable, support sharing, or include access to the Bulk API and Streaming API.
- **[Store Customers’ Data Privacy Preferences](https://help.salesforce.com/s/articleView?id=platform.individuals_store_data_privacy.htm&release=264.0.0&type=5)**  
    Store certain data privacy preferences for your customers.
- **[Classify Sensitive Data to Support Data Management Policies](https://help.salesforce.com/s/articleView?id=platform.data_classification_intro.htm&release=264.0.0&type=5)**  
    Record data sensitivity and compliance categorization at the field level. Data classification can be used to guide decisions around access, reporting, and data compliance.
- **[Design Your Own Data Model With Schema Builder](https://help.salesforce.com/s/articleView?id=platform.schema_builder.htm&release=264.0.0&type=5)**  
    Schema Builder provides a dynamic environment for viewing and modifying all the objects and relationships in your app. This greatly simplifies the task of designing, implementing, and modifying your data model, or schema. Schema Builder is enabled by default.
- **[Create Objects with Schema Builder](https://help.salesforce.com/s/articleView?id=platform.schema_builder_elements_objects.htm&release=264.0.0&type=5)**  
    Custom objects are objects that you create to store information that's specific to your company or industry. You can create them via Setup or in the Schema Builder.
- **[Create Fields with Schema Builder](https://help.salesforce.com/s/articleView?id=platform.schema_builder_elements_fields.htm&release=264.0.0&type=5)**  
    Add new custom fields to an object right inside Schema Builder.
- **[Delete Custom Objects with Schema Builder](https://help.salesforce.com/s/articleView?id=platform.schema_builder_elements_objects_delete_custom.htm&release=264.0.0&type=5)**  
    You can delete the custom objects that you no longer need by using Schema Builder.
- **[Delete Custom Fields with Schema Builder](https://help.salesforce.com/s/articleView?id=platform.schema_builder_elements_fields_delete_custom.htm&release=264.0.0&type=5)**  
    Avoid custom field clutter by using Schema Builder to delete custom fields that you no longer need.
- **[Schema Builder Custom Object Definition](https://help.salesforce.com/s/articleView?id=platform.schema_builder_elements_objects_ref.htm&release=264.0.0&type=5)**  
    These fields are key to defining your custom object.
- **[Schema Builder Considerations](https://help.salesforce.com/s/articleView?id=platform.schema_builder_considerations.htm&release=264.0.0&type=5)**  
    Keep these items in mind when working with Schema Builder.
- **[Create Custom Settings](https://help.salesforce.com/s/articleView?id=platform.cs_about.htm&release=264.0.0&type=5)**  
    Use custom settings to create custom sets of data, or to create and associate custom data for an org, profile, or user.
- **[Customize Fields](https://help.salesforce.com/s/articleView?id=platform.customize_fields.htm&release=264.0.0&type=5)**  
    Customize standard and custom fields to tailor your org to your own unique requirements.
- **[Calculate Field Values with Formulas](https://help.salesforce.com/s/articleView?id=platform.customize_formuladef.htm&release=264.0.0&type=5)**  
    A formula is an algorithm that derives its value from other fields, expressions, or values. Formulas can help you automatically calculate the value of a field based on other fields.
- **[Generate Emails From Records](https://help.salesforce.com/s/articleView?id=platform.valid_merge_fields.htm&release=264.0.0&type=5)**  
    A merge field is a field you can put in an email template, mail merge template, custom link, or formula to incorporate values from a record. For example, you can place a merge field in an email template so that the greeting includes the recipient's name rather than a generic “Hello!”.