---
schema_version: "1"
id: 485d82df6b238167308e1d35d24cfaeda587c589f9658f779851aab08ddc0231
title: Audience Flows
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/platform/264-0-0/automate_flow_concepts_audience.md
canonical_url: https://help.salesforce.com/s/articleView?id=platform.automate_flow_concepts_audience.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: f6b6e20bbbd5075e9f26c9dbba01512961d9928e90673b04396f9622c4b74db1
description: An audience flow runs on a schedule and sends messages to a specified audience. Select a data source—segment, list, record, or campaign—when you create the flow.
products:
  - Flow Builder
  - Salesforce Platform
release: "264"
---
# Audience Flows

An audience flow runs on a schedule and sends messages to a specified audience. Select a data source—segment, list, record, or campaign—when you create the flow.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: Lightning Experience</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <strong>Enterprise</strong> and <strong>Unlimited</strong> Editions with Marketing Cloud <strong>Growth</strong> or <strong>Advanced</strong> Edition</td></tr><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: All editions supported by Data 360. See <a href="https://help.salesforce.com/s/articleView?id=data.c360_a_dc_editions.htm&amp;language=en_US" target="_blank">Data 360 edition availability</a></td></tr></tbody></table>

## What Is an Audience Flow

Audience Flow is the unified flow creation experience for all audience-based, scheduled marketing flows. In Flow Builder, selecting Audience Flow lets you choose one of four audience sources. The source you select determines which flow type is created and how the audience is defined.

  
| Audience source | Audience type | When to use |
| --- | --- | --- |
| Segment | Data 360 segment members | Reach people based on profile data and attributes |
| List | Actionable list members | Reach a specific, user-managed group |
| Record | Records matching specified criteria | Reach contacts or leads based on field values |
| Campaign | Campaign members | Reach people associated with a campaign |

## When to Use Audience Flows

Use an audience flow to reach a defined group of people on a schedule. Here are some examples:

- Send a promotional email to all customers who made a purchase in the last 30 days (Segment data source).
- Follow up with attendees after importing event registration data into a list (List data source).
- Target contacts in a specific region based on CRM fields (Record data source).
- Send a special offer to everyone associated with a high-value campaign (Campaign data source).

## Getting Started

To create an audience flow, open Flow Builder and select Audience Flow. Choose an audience source and follow the configuration steps for that source.

![Audience flow category tile in the New Automation window](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-platform-platform_automation-264-0-0-production-enus/60568438-ec7e-4665-acd1-7c80dcbe60d5/platform_automation/images/flow/automate_flow_audience_flow_tile.png)

![Audience flow setup panel](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-platform-platform_automation-264-0-0-production-enus/60568438-ec7e-4665-acd1-7c80dcbe60d5/platform_automation/images/flow/automate_flow_audience_flow_panel.png)

For details on the segment audience source, see [Segment Flows](https://help.salesforce.com/s/articleView?id=platform.automate_flow_concepts_trigger_segment.htm&release=264.0.0&type=5 "A segment flow sends messages to people in a segment at a scheduled time. When you activate the flow, it sends messages to everyone in the segment at that time."). For step-by-step instructions, see [Create a Segment Flow](https://help.salesforce.com/s/articleView?id=platform.automate_flow_build_create_segment_triggered.htm&release=264.0.0&type=5 "Create a segment-triggered flow that runs on a schedule and sends messages to a segment of people. You can set a segment-triggered flow to run once, either immediately or at a specific time and date, or you can set the flow to run on a recurring schedule.").

## Copying an Audience Flow

Save an audience flow as a copy to reuse its configuration without disrupting the live campaigns that the original flow supports. You control which messaging and audience-selection assets are duplicated and which are linked to the original flow. For step-by-step instructions, see [Copy an Audience Flow](https://help.salesforce.com/s/articleView?id=platform.automate_flow_build_copy_audience_flow.htm&release=264.0.0&type=5 "Save an audience flow as a copy without disrupting live campaigns.").