---
schema_version: "1"
id: 86c8b7f920ef7dee589fc5587d371af36cecabbb839585761e39ded16ad11fc0
title: Create a Person Account
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_sf_connector_person_account_reverse_syncing_enable.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_connector_person_account_reverse_syncing_enable.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: e4f49a0ba9453b5ab807d06dd7467082782a5df7408cdeebc3dea7904f1c0888
description: If you don’t use leads in Salesforce, or if you want to sync prospects to person accounts instead of leads, set up a person account.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Create a Person Account

If you don’t use leads in Salesforce, or if you want to sync prospects to person accounts instead of leads, set up a person account.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d21381e56">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d21381e56 ">To create person accounts:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d21381e56 ">
              <span>Account Engagement Administrator role</span>
            </td>

          </tr>
        </tbody>
      </table>

![Warning](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_warning.png)

Warning If you don’t use person accounts, contact Salesforce Customer Support to turn on creating contacts instead of leads. This change is irreversible.

When you opt to create person accounts instead of leads, the system first checks that the account doesn't exist already as a lead or contact. If no matching record is found, the system creates the person account.

Before you turn on person accounts, review these guidelines.

- You can't define sync settings prospect-by-prospect.
- Make sure that the connector user has Create permissions on the Account object in Salesforce.

1. Open the Salesforce Connector page.
    - In Account Engagement, select **Admin** and then select **Connectors**. Click ![gear icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_settings_icon.png) next to the Salesforce Connector, and select **Edit**.
    - In the Lightning app, select **Account Engagement Settings** and then **Connectors**. Click ![gear icon](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/pardot/images/pardot_settings_icon.png) next to the Salesforce connector, and select **Edit Settings**.
2. Select **Sync Prospects with Person Accounts**.
3. Review the prompt, and then click **Enable**.
4. Select **Create Person Accounts Instead of Leads**.
5. Enter a default person account record type.
6. Save your changes.

#### See Also

- [Enable Person Account Syncing](https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_connector_person_accounts_enable.htm&release=264.0.0&type=5 "To sync prospects to person accounts instead of leads, enable a setting on the Salesforce connector.")
- [Add Account Engagement Data to Person Account Layouts](https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_connector_person_add_to_layouts.htm&release=264.0.0&type=5 "To use person accounts with Account Engagement, add a few components to your person account page layouts.")
- [Add the Send to Account Engagement Button to Person Account Records](https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_connector_person_account_send_to_pardot.htm&release=264.0.0&type=5 "The Send to Account Engagement button makes it easy to sync person account records with Account Engagement prospects. After the custom button is created, add it to account page layouts in Salesforce.")
- [Create the Send Account Engagement Email Button for Person Accounts](https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_connector_person_account_add_send_email.htm&release=264.0.0&type=5 "The Send Account Engagement Email button makes it easy to email prospects from Salesforce. Create the custom button, and then add it to account page layouts. Don’t add this button if your layout already has the Send Engage Email button.")