---
schema_version: "1"
id: 10c199bc17f28b04cf5d4f36a6b6fd4d63b329edf87ce9568be45f3834529f19
title: Segmentation Rule Criteria
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_segmentation_rule_criteria_reference.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_segmentation_rule_criteria_reference.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 5f49eaf50520c2f3fb45dc86269ebed29fa209f4f00f6b43a0e195cc583015c9
description: Segmentation rules use criteria to filter matching prospects to apply actions. The criteria are available in the first dropdown in the Rules section of your segmentation rule.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Segmentation Rule Criteria

Segmentation rules use criteria to filter matching prospects to apply actions. The criteria are available in the first dropdown in the Rules section of your segmentation rule.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

 
| **Rule Criteria** | **Definition** |
| --- | --- |
| Prospect account field | Filters prospects based on the value of an account field. Prospects must have an account to match, even if the rule uses the “doesn’t contain,” “isn’t,” or “is empty” operators. |
| Prospect assigned queue | Filters prospects based on whether the prospect is assigned to a Salesforce queue. |
| Prospect assigned user | Filters prospects based on the user the prospect is assigned to. |
| Prospect assignment status | Filters prospects based on whether the prospect is assigned to a user or queue. |
| Prospect campaign | Filters prospects based on an Account Engagement campaign. |
| Prospect CRM campaign | Filters prospects based on the prospect’s Salesforce campaign. |
| Prospect CRM campaign status | Filters prospects based on the status of the prospect’s Salesforce campaign. |
| Prospect CRM status | Filters prospects based on the status of the prospect’s synced CRM record. |
| Prospect custom field | Filters prospects based on the value of a custom field on the prospect record. |
| Prospect custom redirect | Filters prospects based on a custom redirect click. |
| Prospect default field | Filters prospects based on the value of a default field on the prospect record. |
| Prospect email opens | Filters prospects based on whether a prospect has opened an email within a given number of days or weeks. |
| Prospect email status | Filters prospects based on whether the user’s email status is Opted Out or Do Not Email. |
| Prospect file | Filters prospects based on a non-image file download. |
| Prospect form | Filters prospects based on a form view or submission. If the form is on a landing page, use Prospect landing page for the rule instead. |
| Prospect form handler | Filters prospects based on a form handler submission. |
| Prospect Google Analytics parameter | Filters prospects based on the values of Google Analytics fields in a prospect’s record. |
| Prospect grade | Filters prospects based on a prospect’s grade. |
| Prospect landing page | Filters prospects based on a landing page view or submission. |
| Prospect list | Filters prospects based on a prospect’s list membership. |
| Prospect opportunity | Finds prospects using the relation group functionality to allow users to define multiple rules that must all match a single opportunity tied to a prospect for that prospect to match the relation group. This criteria doesn’t work inside a rule group. |
| Prospect opportunity default field | Finds prospects based on default field values stored in an opportunity to which the prospect is tied as a contact. |
| Prospect opportunity custom field | Finds prospects based on custom field values stored in an opportunity to which the prospect is tied as a contact. |
| Prospect opportunity status | Filters prospects based on a prospect’s opportunity status. |
| Prospect profile | Filters prospects based on a prospect’s profile. |
| Prospect public list opt-in status | Filters prospects based on whether a user is opted in or out of a public list from the email preference center. |
| Prospect query | Filters prospects based on a prospect search. Includes site search, paid search, and organic search. |
| Prospect score | Filters prospects based on a prospect’s score. |
| Prospect score for Scoring Category | Filters prospects based on a prospect’s score for a scoring category. |
| Prospect tag | Filters prospects based on a prospect’s tags. |
| Prospect time | Filters prospects based on the number of days passed since a prospect was created or since the prospect’s last activity. Day is defined as between 12 AM and 11:59 PM in the user’s time zone. |
| Prospect webinar | Filters prospects based on whether the prospect was absent, attended, or registered for a webinar. This criteria is available when you have a verified webinar connector. |
| Visitor hostname | Filters prospects based on the prospect’s hostname. |