---
schema_version: "1"
id: ca587a626c299ce6553fa9b19ea40aa7c3e003795e9b74b9359a72f6f276ca95
title: Dynamic List Rule Criteria
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_segmentation_dynamic_list_criteria.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_segmentation_dynamic_list_criteria.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4247774620bf4f1e4d33cbb1836a65f3cb9de304e69b41f0b262b85fa9e2e3fc
description: Dynamic list rules use filtering criteria to match prospects and add them to your list. The criteria are available in the Building step when you create a dynamic list.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Dynamic List Rule Criteria

Dynamic list rules use filtering criteria to match prospects and add them to your list. The criteria are available in the Building step when you create a dynamic list.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37859e56">
              <strong>Rule Criteria</strong>
            </th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d37859e62">
              <strong>Definition</strong>
            </th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect account field</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the value of a prospect’s account field. Prospects must
              have an account to match, even if the rule uses the “doesn’t contain,” “isn’t,” or “is
              empty” operators.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect account custom object</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">
              <p>Filters prospects based on the prospect’s relationship to a custom object.</p>
              <p style="margin-bottom:0;">Knowledge
                Article: <a href="https://help.salesforce.com/s/articleView?id=000380387&amp;type=1&amp;language=en_US" target="_blank">Custom Objects FAQ</a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect assigned queue</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether the prospect is assigned to a Salesforce
              queue.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect assigned user</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the user the prospect is assigned to.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect assignment status</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether the prospect is assigned to a user or
              queue.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect campaign</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on an <span>Account Engagement</span> campaign.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect CRM campaign</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the prospect’s Salesforce campaign. Prospects must be
              associated with at least one Salesforce campaign, even if the rule uses the “doesn’t
              contain,” “isn’t,” or “is empty” operators.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect CRM campaign status</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the status of the prospect’s Salesforce campaign.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect CRM status</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the status of the prospect’s synced CRM record.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect custom field</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the value of a custom field on the prospect record.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect custom object</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">
              <p>Filters prospects based on the prospect’s relationship to a custom object.</p>
              <p style="margin-bottom:0;">Knowledge
                Article: <a href="https://help.salesforce.com/s/articleView?id=000380387&amp;type=1&amp;language=en_US" target="_blank">Custom Objects FAQ</a></p>
            </td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect custom redirect</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a custom redirect click.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect default field</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the value of a default field on the prospect
              record.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect email opens</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether a prospect has opened an email within a given
              number of days or weeks.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect email status</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether the user’s email status is Opted Out, Do Not Email,
              a hard bounce is detected, or 5 or more soft bounces are detected.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect external activity</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on specified activities that occur in third-party apps. This
              criteria requires Marketing App Extensions to be configured in Salesforce Marketing
              Setup.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect file</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a non-image file download.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect form</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a form view or submission. If the form is on an <span>Account Engagement</span> landing page, use prospect landing page for the rule instead.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect form handler</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a form handler submission.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect grade</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s grade.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect has been emailed</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether they’ve been sent a list email or Engagement Studio
              email.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect landing page</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a landing page view or submission.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect list</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s list membership.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect opportunity</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Finds prospects using the relation group functionality. It allows users to define
              multiple rules that must all match a single opportunity tied to a prospect for that prospect
              to match the relation group. This criteria doesn’t work inside a rule group.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect opportunity custom field</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Finds prospects based on custom field values stored in an opportunity to which the
              prospect is tied as a contact.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect opportunity default field</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Finds prospects based on default field values stored in an opportunity to which the
              prospect is tied as a contact.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect opportunity status</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s opportunity status.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect profile</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s profile.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect public list opt-in status</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether a user is opted in or out of a public list from the
              email preference center.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect query</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect search. Includes site search, paid search, and
              organic search.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect score</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s score.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect score for Scoring Category</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s score for a scoring category.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect tag</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on a prospect’s tags.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect time</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the number of days since a prospect was created or since
              the prospect’s last activity. Day is defined as between 12 AM and 11:59 PM in the time zone
              of your business unit.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Prospect webinar</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on whether the prospect was absent, attended, or registered
              for a webinar. This criteria is available when you have a verified webinar
              connector.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Visitor Google Analytics parameter</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Evaluates all visitor records related to a prospect for the presence of Google
              Analytics parameters. Prospects can be related to visitor records that have parameters and
              records that don’t.</td>

          </tr>
          <tr class="">
            <td data-label="Rule Criteria" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e56 ">Visitor hostname</td>

            <td data-label="Definition" class="slds-cell-wrap" style="vertical-align:top;" headers="d37859e62 ">Filters prospects based on the prospect’s hostname.</td>

          </tr>
        </tbody>
      </table>