---
schema_version: "1"
id: 957edeb543af3e9f6f4658fc7d2c94f997f83ba9d394dc2bb382dd308385a822
title: Social Posts Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_social_posts.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_social_posts.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 89509c99fed3b9a3635a5f381fef0b22245a719b3ddc13b3b497171012539a74
description: Find out how your social messages perform in the Reports section.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Social Posts Reports

Find out how your social messages perform in the Reports section.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note The Date Range filter is based on the interaction date, not the posting date.

To view reports, navigate to **Reports** | **Connected Apps** | **Social**. Click a message name to view details.

**Facebook**

- Clicks—Total number of clicks for all links in a post
- Unique clicks—Number of unique prospects that clicked links in a post
- Comments—Number of comments
- Likes—Number of likes

## LinkedIn

- Clicks—Total number of clicks for all links in a post
- Unique clicks—Number of unique prospects that clicked links in a post
- Comments—Comments (available for company pages)
- Likes—Likes (available for company pages)

## How Clicks Are Calculated

Account Engagement counts every click in the total click number. The uniqueness of the click is based on the visitor’s cookie. If the visitor is using the same cookied browser, subsequent clicks aren’t counted as unique.

![Example](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_example.png)

Example

- Visitor A clicks the same social post link again 20 minutes later: 1 click, 0 unique clicks
- Visitor A clicks the same social post link again after another 20 minutes: 1 click, 0 unique clicks.

The social post shows 3 clicks and 1 unique click.