---
schema_version: "1"
id: a0639d63a4fbccd40d17209b80533b44978b35d4e6e72f1cbec202b290feeaa6
title: Paid Search Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_paid_search_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_paid_search_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 0c6481da7dabe3b73d167e79e573cabf6c328966d20b924cb29f8138b0cf6ba2
description: Paid Search reports show metrics associated with your keywords and search ads. The table presents common keywords, how many people used them, and their potential and actual value.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Paid Search Reports

Paid Search reports show metrics associated with your keywords and search ads. The table presents common keywords, how many people used them, and their potential and actual value.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

To open the Paid Search report page, select **Reports** (**Account Engagement Reports** in the Lightning app), and then **Connected Apps** | **Paid Search**.. Click a keyword for more details.

- **[Paid Search Report Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_paid_search_query_metrics.htm&release=264.0.0&type=5)**  
    Paid Search reports indicate who clicks your ad and how that reflects ad costs and return on investment.
- **[Google Ads Report Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_google_adwords_metrics.htm&release=264.0.0&type=5)**  
    If you use a Google Ads connector, the Paid Search report page shows metrics associated with your Google Ads keywords and search ads.

#### See Also

- [Google Ads Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_google_adwords.htm&release=264.0.0&type=5 "Account Engagement connects with your Google Ads account to track prospects that reach you through paid search. You can tie cost data from Google Ads to opportunity data from Salesforce to determine your true cost per qualified lead and search engine marketing ROI.")