---
schema_version: "1"
id: 1a6b096fc6a25874ed3d2a54d79da0c61780898b6ba01a56d66aa950b7f7f302
title: Natural Search Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_natural_search_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_natural_search_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 1664de43d23b15fdbb3629323ffbe8990858fc3f90d8afd571cfab1915a412bc
description: Search keywords drive visitors to your site. See which search terms visitors, prospects, and opportunities use.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Natural Search Reports

Search keywords drive visitors to your site. See which search terms visitors, prospects, and opportunities use.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

To see the Natural Search report, select **Reports** (**Account Engagement Reports** in the Lightning app), and then **Connected Apps** | **Natural Search**..

The overview page shows keywords associated with natural search referrers, if they’re provided. Click a keyword to see its query report.

- **[Natural Search Report Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_natural_search_metrics.htm&release=264.0.0&type=5)**  
    Each keyword in the Natural Search report includes metrics that tell you how visitors, prospects, and opportunities found your content.
- **[View the Natural Search Report](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_work_with_natural_search.htm&release=264.0.0&type=5)**  
    Review the search terms your visitors, prospects, and opportunities use to find your content. Drill into a specific term to learn more about it.