---
schema_version: "1"
id: 4a2cf3e1d9dee37155adca13d01a1ae745b24be80528b1535123652ca53c5104
title: Email Statistics Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_list_email_statistics_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_list_email_statistics_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 4481c3887e32581a7d3ad03d2ad22f8e959fac1e382a3094f8fcac0ec973e92a
description: The List Email Statistics table contains information about each sent email. You get in-depth email marketing metrics and details about your associated reports and campaigns.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Email Statistics Data

The List Email Statistics table contains information about each sent email. You get in-depth email marketing metrics and details about your associated reports and campaigns.

Bounces

The number of emails that are temporarily or permanently undeliverable.

Campaign

A link to the associated Account Engagement campaign.

Click to Open Rate

The percentage of prospects who received the email, opened it, and then clicked a link.

Delivery Rate

The percentage of emails delivered successfully.

Hard Bounces

The number of emails that are permanently undeliverable. A hard bounce happens because the domain name doesn’t exist or the address is invalid.

Open Rate

The percentage of unique opens compared to the total number of emails delivered. Also called HTML Open Rate.

Opt-Out Rate

The percentage of prospects that opted out based on the total number of emails sent.

Opt-Outs

The number of prospects that clicked the unsubscribe link or opted out of all email communications on an email preference page. They’re removed from future email sends.

Queued

The number of emails waiting to be sent.

Report

A link to the associated A/B Testing report, if applicable.

Sent

The total number of emails sent.

Sent On

The date and time an email was sent.

Soft Bounces

The number of emails acknowledged by the recipient’s mail server but not delivered. A soft bounce happens when the recipient’s mailbox is full, or the mail server is temporarily unavailable. A soft-bounced message is sometimes deliverable at another time. After five soft bounces, Account Engagement marks the prospect as a hard bounce.

Spam Complaint Rate

The percentage of spam complaints based on the total number of emails sent.

Spam Complaints

The number of prospects who reported an email as spam.

Tags

A list of tag names associated with an email. Each tag name links to its information page.

Total CTR (Click-Through-Rate)

The percentage of prospects who received an email and also clicked a link in it.

Total Delivered

The total number of emails delivered, not including hard and soft bounces.

Total Opens

The total number of times an email was opened. An open is recorded each time images load in the HTML version of an email or when a prospect clicks a link.

Unique CTR (Click-Through-Rate)

The percentage of prospects who clicked a link in an email.

Unique Clicks

The number of prospects who clicked a link in an email. Only one click per email counts toward Unique Clicks. This metric doesn’t include multiple clicks of the same link or unsubscribe or email preference page link clicks.

Unique Opens

The number of prospects who opened an email. A unique open is recorded each time images load in the HTML version of an email. Also called Unique HTML Opens.