---
schema_version: "1"
id: fd8a4f1aebd386971d071c802f0023b2297358df7b67d809e3dc94b5efed8251
title: Prospect Lifecycle Reporting
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_lifecycle_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_lifecycle_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: adaf51d8a6cf6af6490891436748ad4a7f67e26c77402f12ff4afd63227e607c
description: The Prospect Lifecycle report combines marketing and sales data to give you a high-level view of your sales cycle’s health. By reviewing the report, you can determine how well your marketing and sales teams are working together to qualify leads and close deals.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Prospect Lifecycle Reporting

The Prospect Lifecycle report combines marketing and sales data to give you a high-level view of your sales cycle’s health. By reviewing the report, you can determine how well your marketing and sales teams are working together to qualify leads and close deals.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Guidelines for Using the Lifecycle Report](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_lifecycle_guidelines.htm&release=264.0.0&type=5)**  
    Keep these guidelines in mind when using the Lifecycle report.
- **[Lifecycle Report Metrics](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_lifecycle_metrics.htm&release=264.0.0&type=5)**  
    The Lifecycle report includes the Pipeline funnel, trends over time, and prospect velocity information.
- **[Individual Prospect Lifecycle Report](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_lifecycle_individual.htm&release=264.0.0&type=5)**  
    Get insight into a prospect’s score at each stage of the lifecycle from the Lifecycle tab of a prospect’s record. This report shows how a particular prospect moved through the sales lifecycle and which prospect-initiated activities changed the prospect’s score.