---
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title: Email Template Report Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_email_template_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_email_template_metrics.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 30e6de2296be0061106df9e6d5f91d82be0caa8e2bb32c12af808764c4984903
description: Each Email Template report includes metrics that help you understand which types of emails your prospects prefer. Email template metrics include activities from all list emails, automated emails, and 1:1 emails that are sent with that email template.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Email Template Report Metrics

Each Email Template report includes metrics that help you understand which types of emails your prospects prefer. Email template metrics include activities from all list emails, automated emails, and 1:1 emails that are sent with that email template.

HTML Open Rate

The percentage of unique HTML opens compared to the total number of emails delivered.

HTML Opens

The total number of times an email was opened. An open is recorded each time images load in the HTML version of an email or when a prospect clicks a link.

Hard Bounce

An email that’s permanently undeliverable. A hard bounce occurs because the domain name doesn’t exist or the address is invalid.

Link Details

To see which prospects clicked the links in emails that used this template, click **View Click Report**.

Opt-Out Rate

The percentage of prospects that opted out based on the total number of emails sent.

Soft Bounce

An email acknowledged by the recipient’s mail server but not delivered. A soft bounce occurs when the recipient’s mailbox is full, or the mail server is temporarily unavailable. A soft-bounced email is sometimes deliverable at another time. After five soft bounces, Account Engagement marks the prospect as a hard bounce.

Spam Complaint Rate

The percentage of spam complaints based on the total number of emails sent.

Total CTR (Click-Through-Rate)

The percentage of prospects who received an email and also clicked a link in it.

Total Clicks

The total number of times prospects clicked individual links in an email. Every click, including multiple clicks per link, counts toward Total Clicks. This metric doesn’t include unsubscribe or email preference page link clicks.

Total Delivered

The total number of emails delivered, not including hard and soft bounces.

Total Opt-Outs

The total number of prospects that clicked the unsubscribe link or opted out of all email communications on an email preference page. They’re removed from future email sends.

Total Queued

The number of emails using this template that are waiting to be sent.

Total Sent

The total number of emails sent.

Total Spam Complaints

The total number of prospects that reported an email as spam.

Unique CTR (Click-Through-Rate)

The percentage of prospects that clicked a link in an email.

Unique Clicks

The number of prospects that clicked a link in an email. Only one click per email counts toward Unique Clicks. This metric doesn’t include multiple clicks of the same link or unsubscribe or email preference page link clicks.