---
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title: Conversions Report Metrics
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_conversions_metrics.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_conversions_metrics.htm&release=264.0.0&type=5
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content_type: documentation
content_hash: 73661764aa2d3df73e7366cb1bbf38de15f82b54fba1f1943cfe7f93c99cdd42
description: A Conversions report shows visitors who have converted to prospects, along with their score, conversion point, and source referrer information.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Conversions Report Metrics

A Conversions report shows visitors who have converted to prospects, along with their score, conversion point, and source referrer information.

To see a Conversions report, navigate to **Reports** | **Conversions**. For a more detailed report, click **Tools** and select **CSV Export**.

## Overview Metrics

Conversion At

The date and time of the form, form handler, or landing page submission.

Conversion Point

The form, form handler, or landing page where the visitor entered an email address.

Conversions

The total number of visitors who converted into prospects.

## Exported Metrics

Source Referrer Query

For search referrer types, the keywords used in the query that led the visitor to your form, form handler, or landing page.

Source Referrer Type

The type of referrer, such as paid search, natural search, or ad.

Source Referrer URL

The full URL of the page your visitor was on before coming to your form, form handler, or landing page.

Source Referrer Vendor

The name of the referrer.