---
schema_version: "1"
id: 495bb21d92d6c27470f06807efd3d7565ee040f83c78cfa8d3b9bc8f9001e9f2
title: Click-Through Rate Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_clickthrough_rate_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_clickthrough_rate_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 754dad626b0722d255cca9da6f0585071e773c421f224076e16d0d7ffb29cae3
description: A Click-Through Rate report shows link statistics visually. A heatmap of prospects’ clicks appears on top of your email design, so you know right away which content performed best. This report isn’t available for text-only emails.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Click-Through Rate Reports

A Click-Through Rate report shows link statistics visually. A heatmap of prospects’ clicks appears on top of your email design, so you know right away which content performed best. This report isn’t available for text-only emails.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

The click-through rate, along with the open rate, is a simple metric for understanding how prospects engage with you. Sometimes, the open rate looks strong, but prospects don’t interact with your email content.

The click-through rate equals the number of unique link clicks in an email, divided by the total number of delivered emails. Unsubscribe link and email preferences page clicks don’t count toward link clicks.

In emails that contain multiple links to identical URLs, the report shows the same percentage for each duplicate link. Because the URLs are the same, it’s not possible to accurately determine which link drove the click. To get this information, append a tracking ID to each link that you want to monitor. That way, the URLs are different, and the report can track them separately.

- **[View the Click-Through Rate Report](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_view_clickthrough_rate_report.htm&release=264.0.0&type=5)**  
    After you send an email, look at the Click-Through Rate report to see which links your prospects clicked. Use this information to optimize content or link placement in other email sends.
- **[Heatmap Key](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_clickthrough_heatmap_guide.htm&release=264.0.0&type=5)**  
    The Click-Through Rate (CTR) report uses a heatmap to explain what percentage of prospects clicked links in an email. In addition to showing the values for each link, the heatmap uses a color code to show click traffic at a glance.