---
schema_version: "1"
id: 7bbaa16adfbe16402018002f8a6e5068d3cec4f6d86480257044f3599463a816
title: A/B Testing Reports
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_reporting_a_b_testing.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting_a_b_testing.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2687f626037beba60ab0fc81ed1bbabcb0043db80a1c504a413a03204ea9ba3c
description: A/B testing emails track the same metrics as regular list emails. The overview report shows email reporting metrics for both versions of the email. Each email version also has its own report.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# A/B Testing Reports

A/B testing emails track the same metrics as regular list emails. The overview report shows email reporting metrics for both versions of the email. Each email version also has its own report.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

To open the overview report, navigate to **Reports** (**Account Engagement Reports** in the Lightning app), and then **Marketing Assets** | **Emails** | **List Emails**.Make sure the Reports column is selected, and click the **blue paper icon** for any A/B testing email.

## A/B Report Statistics

- The Winner: Version tile shows the percentage by which the winning version out-performed the other version. In the event of a tie, the winner percentage would be 0%.
- The A and B tiles show opens or clicks for each version that occurred during the test period. The metric depends on if you select opens or clicks to determine the winner when you build your A/B test.
- The list of metrics at the bottom of the overview include aggregate open and click data from both inside and outside the testing time frame.
- All-time open and click data for each version can be found on the individual email reports.

#### See Also

- [List Email Report](https://help.salesforce.com/s/articleView?id=mktg.pardot_list_email_report.htm&release=264.0.0&type=5 "The List Email report breaks down the most important data about your sent emails. It includes the number of emails sent, unique clicks, unique click rate, total clicks, and total click rate.")