---
schema_version: "1"
id: 8b26ff225b4103a1cc758db3839c22a5d4c3c6afe89bab2118264411119ec21b
title: Report on and Analyze Account Engagement Data
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_report_and_analyze_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_report_and_analyze_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7c8cc0d6821d254f9782cb1ed5f7105145f40806f93936c26c7672acc01c9ae0
description: Built-in reports show how prospects interact with your marketing assets and connected apps. Go further with B2B Marketing Analytics and B2B Marketing Analytics Plus to explore performance relationships and sales outcomes.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Report on and Analyze Account Engagement Data

Built-in reports show how prospects interact with your marketing assets and connected apps. Go further with B2B Marketing Analytics and B2B Marketing Analytics Plus to explore performance relationships and sales outcomes.

- **[Account Engagement Reporting](https://help.salesforce.com/s/articleView?id=mktg.pardot_reporting.htm&release=264.0.0&type=5)**  
    Account Engagement offers standard reports on marketing assets, connected apps, campaigns, and the prospect lifecycle.
- **[Show Engagement History on Records](https://help.salesforce.com/s/articleView?id=mktg.campaigns_engagement_history_parent.htm&release=264.0.0&type=5)**  
    Together, Account Engagement and Salesforce track valuable engagement data that can tell you how well your marketing assets resonate with your customer base. Turn on Engagement History and choose where to surface this valuable data throughout Salesforce in the form of fields, related lists, and Lightning components.
- **[Analytics for Account Engagement](https://help.salesforce.com/s/articleView?id=mktg.pardot_analytics_parent.htm&release=264.0.0&type=5)**  
    Use the analytics features in Account Engagement to explore the connection between your marketing efforts and sales outcomes. Get answers to your performance questions when you create custom lenses and dashboards.