---
schema_version: "1"
id: e4f50d5045041f60b009c1d7653e9b1a7cc35193a7fcd151cbba0c8b5e46700b
title: Import Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_prospects_import.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_prospects_import.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: a8a0958354a973569daec861f28d6246e688ace347cc9c8089816f31d16c7a6b
description: To create or mass update prospects in Account Engagement, upload a CSV file with prospect data.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Import Prospects

To create or mass update prospects in Account Engagement, upload a CSV file with prospect data.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d53467e59">User Permissions Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d53467e59 ">To import prospects:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d53467e59 ">
              <span>Account Engagement Administrator or Marketing
                role</span>
            </td>

          </tr>
        </tbody>
      </table>

1. Open the Prospects page.
    - In Account Engagement, select **Admin** | **Import** | **Prospects**.
    - In the Lightning app, select **Prospects** and then click **Import Prospects**.
2. For business units that allow multiple prospects with the same email address, choose to match by email address or CRM ID.
    
    ![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)
    
    Note If possible, import by CRM ID to guarantee that new prospects are linked to corresponding Salesforce leads, contacts, or person accounts. Import by email address only when it’s not possible to include CRM ID with your imports.
3. Click **\+ Upload File** and choose your import CSV file.
4. After the file is uploaded, click **Next**.
5. Map the column headers to system fields.
6. To overwrite existing prospect data with the import, select **overwrite existing data** next to fields you want to update.
7. Click **Next**.
8. Select or create a campaign.
9. (Optional) Add tags.
10. Click **Next**.
11. Select an action, and choose how to handle deleted prospects.
12. Click **Next**.
13. Check your import details, and click **Confirm & Save**.

You receive an email when your import is finished processing.