---
schema_version: "1"
id: e425717d98e7dd3bb84e9e0ace8d84f6f24330670913636159d480ff9ddbd14d
title: Syncing Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_prospect_syncing_between_pardot_and_salesforce.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_syncing_between_pardot_and_salesforce.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: c8112915ed64baff6cf75220ee3752e81e8316a9d5900596434a7de7a33606f5
description: When syncing prospects between Account Engagement and Salesforce, changes to prospect records are pushed to Salesforce, and information from Salesforce records is pulled into the corresponding fields on prospect records. Syncing occurs every 2–4 minutes.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Syncing Prospects

When syncing prospects between Account Engagement and Salesforce, changes to prospect records are pushed to Salesforce, and information from Salesforce records is pulled into the corresponding fields on prospect records. Syncing occurs every 2–4 minutes.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Run a Full Sync](https://help.salesforce.com/s/articleView?id=mktg.pardot_sf_connector_run_a_full_sync.htm&release=264.0.0&type=5)**  
    Sync all your prospect records with Salesforce.
- **[What Causes a Prospect to Sync from Account Engagement to Salesforce?](https://help.salesforce.com/s/articleView?id=mktg.pardot_what_causes_a_prospect_to_sync_from_pardot_to_salesforce.htm&release=264.0.0&type=5)**  
    For a prospect to sync to Salesforce, the prospect record must meet the prerequisites and then an activity must trigger the sync.
- **[How Email Address Changes Sync](https://help.salesforce.com/s/articleView?id=mktg.pardot_email_address_changes_sync_to_pardot.htm&release=264.0.0&type=5)**  
    When you change a contact or lead email address in Salesforce, it can sync the new address to the corresponding prospect record in Account Engagement. This functionality is useful if your sales team updates email addresses manually or via a data append service, or if you merge lead records.
- **[How Does Account Engagement Handle Deleted Leads and Contacts?](https://help.salesforce.com/s/articleView?id=mktg.pardot_crm_deleted.htm&release=264.0.0&type=5)**  
    When a synced lead or contact is deleted in Salesforce, it’s flagged as \[\[crm\_deleted\]\] and sent to the Account Engagement recycle bin. Account Engagement doesn’t recreate the lead or contact in Salesforce, but some actions can remove the flag.
- **[Review and Clear Prospect Sync Errors](https://help.salesforce.com/s/articleView?id=mktg.pardot_clear_prospect_sync_errors.htm&release=264.0.0&type=5)**  
    After you resolve prospect sync errors, you can resync those prospects from the sync error page in Account Engagement. Depending on the errors, it’s possible your Salesforce admin has to resolve them.
- **[Prevent a Prospect from Syncing with Salesforce](https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_syncing_prevent.htm&release=264.0.0&type=5)**  
    You have a few options for keeping a prospect from syncing with Salesforce.