---
schema_version: "1"
id: 977d98ac43b7dd764c054a75e5c861d90e39fc2515d9d47d0a8d74fa1d4b3f5d
title: Prospect Mailability Status
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_prospect_mailability.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_mailability.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: dcc07f774834e33914bf295d471b9a88d9c2b3ce87ad8dbd33edc2bf6488d89f
description: To give you insight into which emails prospects can receive from Account Engagement, all prospect records include a mailability section. Prospect mailability depends on a few factors, including opt-in status and previous email bounces.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Prospect Mailability Status

To give you insight into which emails prospects can receive from Account Engagement, all prospect records include a mailability section. Prospect mailability depends on a few factors, including opt-in status and previous email bounces.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

A prospect’s mailability status tells you if they can receive operational emails, marketing emails, or both. A prospect can have these mailability statuses:

- Mailable—Eligible for all marketing and operational emails.
- Operational Emails Only—Not eligible to receive marketing or promotional emails.
- Prospect is in Recycle Bin—Prospect is archived and not eligible to receive any emails.
- Undeliverable—Prospect has five or more soft bounces or one hard bounce and can’t receive any emails.

Mailability status is determined by the Do Not Email field, the Opted Out field, and previous email bounces. Mailability fields can be updated manually on the prospect record or via automation rules, prospect imports, and Engagement Studio programs.

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note Autoresponder emails are considered operational emails. Prospects who are opted out of marketing communications can still receive autoresponder emails.

This table shows how different prospect scenarios map mailability status.

   
| Do Not Email | Opted Out | Previous Bounces (five or more soft bounces OR one hard bounce) | Overall Mailable Status |
| --- | --- | --- | --- |
| False | False | False | Mailable |
| False | True | False | Operational Email Only |
| True | False | False | Operational Email Only |
| True | True | False | Operational Email Only |
| True | True | True | Undeliverable |
| True | False | True | Undeliverable |
| False | True | True | Undeliverable |
| False | False | True | Undeliverable |

#### See Also

- [_Knowledge Article_: Suggested Prospect Mailability Updates](https://help.salesforce.com/s/articleView?id=000390025&type=1&language=en_US)
- [Reset Bounces on a Prospect Record](https://help.salesforce.com/s/articleView?id=mktg.pardot_email_bounce_reset.htm&release=264.0.0&type=5 "When a receiving email server can’t deliver a message, the message is bounced back to Account Engagement. Depending on the reason, the returned email is recorded as either a hard or soft bounce. A prospect can have one hard bounce or up to five soft bounces before their mailability status becomes Undeliverable. After you resolve a bounce issue, you can reset the bounce count on a prospect’s record.")
- [Manually Change a Prospect’s Opt-In Status](https://help.salesforce.com/s/articleView?id=mktg.pardot_manual_opt_in_synced_prospect.htm&release=264.0.0&type=5 "If a prospect asks to be opted in or out of receiving marketing emails, you can complete their request manually. When a prospect syncs with Salesforce, Account Engagement records the opt-in status from the most recently updated record.")