---
schema_version: "1"
id: 6b2c13fb9a8cf8812c41629bf760fe54dbd1f1249827c069ec39f79595295d17
title: Assigning Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_prospect_assignment.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_assignment.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 6cb19b3cebfa5e3059529dc2d3ddb980d134d5928ae85ec07d92f5a3c06af411
description: Assign a prospect to an Account Engagement user to give the user ownership of the record and sync it to Salesforce. You can manually assign a prospect or use automation rules and completion actions to assign a prospect to the appropriate rep based on activity and information.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Assigning Prospects

Assign a prospect to an Account Engagement user to give the user ownership of the record and sync it to Salesforce. You can manually assign a prospect or use automation rules and completion actions to assign a prospect to the appropriate rep based on activity and information.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Assignment Actions](https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_assignment_actions.htm&release=264.0.0&type=5)**  
    Use actions to assign a prospect to a user, group, queue, or active assignment rule. However, assignment actions don’t reassign prospects who have an owner. You can use assignment actions with manual assignments, automation rules, and completion actions.
- **[Assignment Actions for Salesforce](https://help.salesforce.com/s/articleView?id=mktg.pardot_prospects_assigments_salesforce.htm&release=264.0.0&type=5)**  
    You can integrate prospect assignment with Salesforce with Account Engagement automation tools. Assign prospects to queues, or use active assignment rules.
- **[Automating Prospect Assignments](https://help.salesforce.com/s/articleView?id=mktg.pardot_automating_prospect_assignments.htm&release=264.0.0&type=5)**  
    Account Engagement offers tools to automate prospect assignment based on a prospect’s information and actions.
- **[Assign Prospects from the Prospect List](https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_assignment_from_list.htm&release=264.0.0&type=5)**  
    You can assign and reassign prospects quickly from the prospect list.
- **[Assign a Prospect from a Prospect Record](https://help.salesforce.com/s/articleView?id=mktg.pardot_assign_prospect_from_record.htm&release=264.0.0&type=5)**  
    You can assign or reassign a prospect from the prospect’s record.
- **[Assign Prospects During Import](https://help.salesforce.com/s/articleView?id=mktg.pardot_assign_prospects_during_import.htm&release=264.0.0&type=5)**  
    You can assign or reassign prospects during an import.