---
schema_version: "1"
id: 6808ecc02e4d73ec27f125eea2fe16b4075cf02dd49d52d7d20a596672d5c416
title: Prospect Accounts
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_prospect_account_parent.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_account_parent.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 21bf23486ee287e97f7f095aa0f23698a46e91615b2dd24f80cee1fb45d8d227
description: A prospect account groups prospects that work for the same company under the same umbrella, keeping all the information about the company in one place. Use prospect accounts to reduce duplication and keep information consistent across prospect records. If you use Salesforce, this account information syncs from Salesforce to Account Engagement.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Prospect Accounts

A prospect account groups prospects that work for the same company under the same umbrella, keeping all the information about the company in one place. Use prospect accounts to reduce duplication and keep information consistent across prospect records. If you use Salesforce, this account information syncs from Salesforce to Account Engagement.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Prospect Account Considerations](https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_account_considerations.htm&release=264.0.0&type=5)**  
    When using prospect accounts in Account Engagement, keep these considerations in mind.
- **[Create Custom Account Fields](https://help.salesforce.com/s/articleView?id=mktg.pardot_prospect_account_custom_field_create.htm&release=264.0.0&type=5)**  
    When a default field doesn’t capture the prospect account data you need, an admin can create custom fields in Account Engagement. Then, map and sync custom fields with Salesforce account fields.