---
schema_version: "1"
id: 2b16be2d09e3d257cb2b15a2fb4b30bde15d7792b32fc2ae7ce6b2df519d892b
title: Prospects with Paused Activity Tracking
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_paused_prospects.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_paused_prospects.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 75849a6330fdc05513cc24dbda43e228246443d004c197c30285eff75db374cd
description: When a prospect is paused due to bot-like activity, an icon appears next to their name on the prospect table, and an error appears on their prospect record. Paused prospects aren't eligible for automations, including dynamic lists.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Prospects with Paused Activity Tracking

When a prospect is paused due to bot-like activity, an icon appears next to their name on the prospect table, and an error appears on their prospect record. Paused prospects aren't eligible for automations, including dynamic lists.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

Account Engagement flags prospects as bot-like when they exceed these activity thresholds:

- 1,000 associated visitor records
- 5,000 recorded visitor activities
- 5,000 visitor page views

A prospect is paused if their activity level impacts the health and performance of your business unit. Often, a paused prospect with that kind of activity level turns out to be a bot, though [there are other causes to look out for](https://help.salesforce.com/s/articleView?id=mktg.mcae_paused_prospect_causes.htm&language=en_US) too, including improperly placed tracking code and using old test prospects.

In cases where the activity levels are unexplained, it’s best to archive the prospect or [permanently delete the prospect](https://help.salesforce.com/s/articleView?id=mktg.pardot_admin_prospects_permanently_delete.htm&language=en_US) from your business unit. If you must resume activity tracking for a paused prospect, you can [delete their visitor records](https://help.salesforce.com/s/articleView?id=mktg.mcae_delete_visitor_records_to_restore_paused_prospects.htm&language=en_US).

Use the View dropdown list on the prospect table to filter for paused prospects. Paused prospects aren’t eligible for merging.

#### See Also

- [Implement Tracking Code for Third-Party Cookies](https://help.salesforce.com/s/articleView?id=mktg.pardot_implement_tracking_code.htm&release=264.0.0&type=5 "If you still use third-party tracking, you can copy the code and place it on your web pages. Use tracking code only on high-value web pages like a product listing or landing page.")
- [Delete Visitor Records to Restore Paused Prospects](https://help.salesforce.com/s/articleView?id=mktg.mcae_delete_visitor_records_to_restore_paused_prospects.htm&release=264.0.0&type=5 "A prospect is paused when their activity level is high enough to impact Account Engagement performance, including prospects used for testing. You can restore a prospect by permanently deleting their visitor records. A paused prospect is restored when they have fewer than 1,000 visitor records.")