---
schema_version: "1"
id: bc66305c7ff85ce83983cc9106478f17b740262248089475dac77c0cca207593
title: HML Merge Field Modifiers in Account Engagement
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_merge_field_modifiers.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_merge_field_modifiers.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 29f7f96ec6fa0023a4d6768e192a9ed11267bfe39cd374e1938ad96b522a5c38
description: The merge field values you embed in your content can vary in format and use. Modifiers are strings added to merge fields that tell the system how to format the output. Handlebars Merge Language (HML) supports modifiers that protect sensitive information and keeps your embedded data clean for people to read.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# HML Merge Field Modifiers in Account Engagement

The merge field values you embed in your content can vary in format and use. Modifiers are strings added to merge fields that tell the system how to format the output. Handlebars Merge Language (HML) supports modifiers that protect sensitive information and keeps your embedded data clean for people to read.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

![Note](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_note.png)

Note With HML, modifiers aren’t necessary for merge fields contained in links.

Modifiers are ways of formatting merge fields to protect your embedded data and ensure it’s inserted properly. HML fields use two curly braces to render HTML-escaped data. To keep the value in its raw form, add a third curly brace.

![Tip](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_tip.png)

Tip If you notice special characters being stripped from prospect data, add a third bracket to your merge field to use the raw modifier. For example, if a company name includes an ampersand and you see it replaced with “&amp;”, make the merge field {{{Recipient.Company}}}.

Use this table to determine how to format your modified merge field.

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small ">
        <colgroup>
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
          <col style="width:33.33333333333333%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d30848e84">Modifier Type</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d30848e87">Format</th>
            <th scope="col" class="slds-cell-wrap" style="vertical-align:top;" id="d30848e90">Use Case</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="Modifier Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d30848e84 ">HTML
              (Standard)</td>

            <td data-label="Format" class="slds-cell-wrap" style="vertical-align:top;" headers="d30848e87 ">{{Object.FieldName}}</td>

            <td data-label="Use Case" class="slds-cell-wrap" style="vertical-align:top;" headers="d30848e90 ">
              <ul>
                <li>Use for most merge fields to ensure that data is inserted correctly.</li>

              </ul>
            </td>

          </tr>
          <tr class="">
            <td data-label="Modifier Type" class="slds-cell-wrap" style="vertical-align:top;" headers="d30848e84 ">Raw</td>

            <td data-label="Format" class="slds-cell-wrap" style="vertical-align:top;" headers="d30848e87 ">{{{Object.FieldName}}}</td>

            <td data-label="Use Case" class="slds-cell-wrap" style="vertical-align:top;" headers="d30848e90 ">
              <ul>
                <li>Insert a complete URL.</li>

                <li>Insert a
                  code
                  snippet or
                  special
                  characters that you don’t want modified.</li>

              </ul>
            </td>

          </tr>
        </tbody>
      </table>

#### See Also

- [Variable Tag Modifiers](https://help.salesforce.com/s/articleView?id=mktg.pardot_basics_modifiers_parent.htm&release=264.0.0&type=5 "A modifier is a string added to a prospect field variable tag that tells the system how to format the output. You can also use a modifier to protect your embedded data and ensure that it’s inserted properly.")