---
schema_version: "1"
id: 71666bb3d4450d25f06744c6c0047079239ee98cd0e6828cb00d86f58befdf2b
title: Manually Change a Prospect’s Opt-In Status
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_manual_opt_in_synced_prospect.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_manual_opt_in_synced_prospect.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 2738093531dfe8763135990d088e8e549ab72c7750d1869bb5fec48f2d5ac104
description: If a prospect asks to be opted in or out of receiving marketing emails, you can complete their request manually. When a prospect syncs with Salesforce, Account Engagement records the opt-in status from the most recently updated record.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Manually Change a Prospect’s Opt-In Status

If a prospect asks to be opted in or out of receiving marketing emails, you can complete their request manually. When a prospect syncs with Salesforce, Account Engagement records the opt-in status from the most recently updated record.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small permission">
        <colgroup>
          <col style="width:50%">
          <col style="width:50%">
        </colgroup>
        <thead class="slds-text-title_caps ">
          <tr class="">
            <th scope="colgroup" class="slds-cell-wrap" colspan="2" style="text-align:center;vertical-align:top;" id="d24612e41">User Permissions
              Needed</th>
          </tr>
        </thead>
        <tbody>
          <tr class="">
            <td data-label="User Permissions Needed" class="slds-cell-wrap" style="vertical-align:top;" headers="d24612e41 ">To opt in prospects:</td>

            <td class="slds-cell-wrap" style="vertical-align:top;" headers="d24612e41 "><span>Account Engagement Administrator role</span> or custom
              role with Update Opted Out field permission</td>

          </tr>
        </tbody>
      </table>

![Important](https://sf-zdocs-cdn-prod.zoominsoftware.com/tdta-mktg-pardot-264-0-0-production-enus/5fef4d4f-9a34-45c6-8cd3-e3200b9eeba8/images/icon_important.png)

Important

Make sure that you follow the [Account Engagement Permission Based Marketing Policy](https://www.salesforce.com/en-us/wp-content/uploads/sites/4/documents/legal/Agreements/product-specific-terms/mc-account-engagement_permission-based-marketing-policy.pdf) and applicable marketing and privacy laws when opting in prospects.

1. Open a prospect, lead, or contact record.
2. Update the fields.
    - On a lead or contact record, deselect **Email Opt Out**.
    - On prospect record, click **Mailability Fields**, and then click the **Opted Out** dropdown menu. To opt in a prospect, select **False**. To opt out a prospect, select **True**.
3. Save your changes.

After you opt a prospect in or out, their mailability status is updated on the prospect record.