---
schema_version: "1"
id: 8437de7c539a4b949aca9fcbe5891a76de95552de9565e57e9a6ea8d2914faa4
title: Scoring Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_leadqual_scoring.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_scoring.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: ddad3be1a6f762d5068197694a7d0ef736c88c320e49f620d4971558a9aa4f45
description: When a visitor converts to a prospect, the prospect is given a score. Prospect scores changes over time as they interact with your marketing assets. Use scoring to measure a prospect’s intent and interest.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Scoring Prospects

When a visitor converts to a prospect, the prospect is given a score. Prospect scores changes over time as they interact with your marketing assets. Use scoring to measure a prospect’s intent and interest.

- **[Default Scoring System](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_scoring_baseline.htm&release=264.0.0&type=5)**  
    Prospects are scored when they convert, and their scores change based on their behavior. Account Engagement provides a scoring system that you can customize.
- **[Customize Scoring Rules](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_scoring_customize.htm&release=264.0.0&type=5)**  
    The default scoring rules that come with Account Engagement are editable. Modify the rules to suit your business needs, based on your company’s definition of what a marketing qualified lead looks like.
- **[Scoring Categories](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_scoring_categories.htm&release=264.0.0&type=5)**  
    Use scoring categories to score prospects on more than one product or business unit. Assign a scoring category to a folder. When prospects interact with assets in that folder, Account Engagement creates a separate prospect score for the category.