---
schema_version: "1"
id: ab020e322cc8c608b2c6daa22124ee97df3c3ec8166c421e1cea1bfe377aaaa9
title: Guidelines for Grading Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_leadqual_grading_guidelines.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_grading_guidelines.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 7f6957f5f457a3b5bdd02cb19118cc337099049c108ca1495fe14f643f599a94
description: Keep these guidelines in mind when grading prospects.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Guidelines for Grading Prospects

Keep these guidelines in mind when grading prospects.

- The grading scale is from A+ to F. Each grade is one-third of a letter grade.
    - A+
    - A (Great)
    - A-
    - B+
    - B (Good)
    - B-
    - C+
    - C (Average)
    - C-
    - D+
    - D (Below average or not graded)
    - D-
    - F (Poor)
- Prospects are assigned a grade of D when they convert.
- Create profiles to grade prospects based on criteria important to your company.
- A grade isn’t displayed until a prospect has matched or not matched the assigned profile’s criteria.
- All prospects are associated with the default profile until they are assigned a different one.
- You can manually change profile criteria on a prospect record to match (thumbs up) or not match (thumbs down).
- When a prospect matches a profile criterion, the grade increases by the amount specified in the prospect’s assigned profile.
- When a prospect doesn’t match a profile criterion, the grade decreases by the amount specified in the prospect’s assigned profile.
- You can use automation rules to match and not match criteria based on prospect field values.
- Editing profile criteria causes the associated prospects to be regraded.
- You can’t rename or delete the Default profile.