---
schema_version: "1"
id: b146a39afc3b5aae14c4d9bb3b1b1e0c3831fa4bcce15fa42bffc06c08ba64e9
title: Grading Prospects
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_leadqual_grading.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_grading.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: 76b4a39fbfc6891fe521cac66b7f367134343b33e4cec09bda3994fdb77f2f05
description: Prospects are graded based on profiles. Profiles use criteria that you choose to determine how good of a fit the prospect is for your company. The more criteria that a prospect matches, the better the grade.
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Grading Prospects

Prospects are graded based on profiles. Profiles use criteria that you choose to determine how good of a fit the prospect is for your company. The more criteria that a prospect matches, the better the grade.

- **[Guidelines for Grading Prospects](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_grading_guidelines.htm&release=264.0.0&type=5)**  
    Keep these guidelines in mind when grading prospects.
- **[Using Profiles to Grade Prospects](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_grading_profiles.htm&release=264.0.0&type=5)**  
    Profiles are used to grade your prospects based on your ideal customer. Set criteria, such as location, company size, job title, and other factors, and use the information to tier your prospects. Using profiles to grade prospects has two stages: assigning the profile and then matching the criteria.
- **[Create a Profile for Grading](https://help.salesforce.com/s/articleView?id=mktg.pardot_leadqual_grading_profiles_create.htm&release=264.0.0&type=5)**  
    Create profiles that fit your business needs and grading model.