---
schema_version: "1"
id: d3cacce871829e6c4ff0ae199adaee8aa4939a72bc9a290161c59b9309862d9d
title: Google Analytics Connector
collection: admin
version: current
locale: en-us
portal_url: https://docs.salesforce.com/admin/current/en-us/mktg/264-0-0/pardot_google_analytics_connector.md
canonical_url: https://help.salesforce.com/s/articleView?id=mktg.pardot_google_analytics_connector.htm&release=264.0.0&type=5
source_site: help.salesforce.com
content_type: documentation
content_hash: d2e6eeffcda1d7050f81bff86bef0f54b86d8677a67b1a24b47f9bc4c073045c
description: "The Google Analytics connector pulls UTM parameters into Account Engagement, where they can then sync with Salesforce. Five Google Analytics tags are collected: campaign name, medium, source, content, and term. This connector simplifies the flow of Google Analytics data between Account Engagement and Salesforce."
products:
  - Marketing
  - Marketing Cloud Account Engagement
release: "264"
---
# Google Analytics Connector

The Google Analytics connector pulls UTM parameters into Account Engagement, where they can then sync with Salesforce. Five Google Analytics tags are collected: campaign name, medium, source, content, and term. This connector simplifies the flow of Google Analytics data between Account Engagement and Salesforce.

### Required Editions

<table class="slds-table slds-table_bordered slds-max-medium-table_stacked slds-m-bottom_small edition"><colgroup><col></colgroup><tbody><tr class=""><td class="slds-cell-wrap" style="vertical-align:top;">Available in: <span>All Account Engagement Editions</span></td></tr></tbody></table>

- **[Considerations for Using the Google Analytics Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_considerations_for_using_the_google_analytics_connector.htm&release=264.0.0&type=5)**  
    Before using the Google Analytics connector with Salesforce, keep these considerations in mind.
- **[Add the Google Analytics Connector](https://help.salesforce.com/s/articleView?id=mktg.pardot_add_the_google_analytics_connector.htm&release=264.0.0&type=5)**  
    Adding the Google Analytics connector can simplify the flow of information between Google Analytics, Account Engagement, and Salesforce.